Marketing has changed... not because people forgot how to do it, but because the world receiving it has shifted.

After fifteen years working across marketing and business strategy, Lauren reflects on why so much well-executed marketing no longer resonates the way it once did. In a landscape shaped by AI-generated content, endless visibility, and constant noise, attention is no longer the goal, trust is.

This episode explores how marketing has quietly become a translation problem, not an amplification one, and why brands that rely on speed, polish, or volume often miss the deeper work required to be understood.

In this conversation, Lauren touches on:

• Why visibility no longer guarantees connection
• How AI has changed the way audiences interpret messaging
• The difference between sounding authentic and being grounded
• Why skipping context creates misalignment
• How restraint and clarity are becoming strategic advantages

This episode is for founders, leaders, and brands who sense that “doing more” isn’t the answer — and who are ready to think more carefully about how their message actually lands.

CONNECT WITH LAUREN

Website: https://mindbizlife.com

Substack (long-form reflections & deeper insights): https://mindbizlife.substack.com

Instagram: https://instagram.com/laurenoflight