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If people can’t read your value, they can’t reward it. We sit down with brand strategist Jen Dalton to turn personal branding from a fuzzy idea into a practical plan you can execute, one small step at a time. Our conversation starts with a simple truth—telepathy isn’t a strategy—and builds toward a reputation roadmap that helps you define your strengths, choose the right words, and create monthly evidence that moves you closer to the work you want.

We break down the crucial difference between business branding and personal branding, then focus on what actually builds trust: authenticity, vulnerability, and stories with real lessons. Jen shares how to stop confusing personal branding with bragging and start sharing useful insights, mistakes, and wins that help your audience. We talk about finding your niche, making your reputation visible on LinkedIn and video, and why Gen Z rewards leaders who are genuine and clear. You’ll hear practical tools—DiSC, StrengthsFinder, Enneagram—for surfacing blind spots, plus a simple exercise to pick three strengths, write a mission statement, and align your language so people perceive you the way you intend.

From there, we get tactical. Learn how to build a 12–24 month reputation roadmap, create one proof point each month, and use platforms strategically to show your value without shouting. We discuss leadership branding, aligning actions with words, and building four networks—peers, prospects, giving back, and fun—to stay relevant and resilient. Grant shares his AI Business Accelerator as a live example of building evidence for a future-focused brand, and we explore creative ways to upskill, serve, and stand out without trying to be “an influencer.”

Ready to own your story and make your value visible? Listen, take notes, and then pick one action to ship this week. If this conversation helped you, follow the show, share it with a friend who’s ready for a pivot, and leave a quick review so more builders can find us.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

See you next time on Follow The Brand!