Everyone's chasing the subscription dream these days. Walk into any coffee shop in Canton Ohio or across Stark County, and you'll hear business owners talking about "predictable monthly revenue" and "sticky customers." But here's what 15 years of helping Midwest buyers has taught me: recurring revenue isn't the magic bullet everyone thinks it is.

Sure, those monthly subscription numbers look pretty on a spreadsheet. But as someone who's seen countless deals where the recurring revenue story fell apart faster than a house of cards, I'm here to give you the real scoop on what buyers need to watch out for.

Source Material: https://www.tworld.com/locations/ohio/canton/blog/why-recurring-revenue-isnt-always-your-golden-goose-what-midwest-buyers-need-to-know

Transworld Business Advisors of Canton is Northeast Ohio's trusted business exit partner, serving Stark and Columbiana County entrepreneurs with confidential business brokerage, certified business valuations, and strategic exit planning. We specialize in helping retiring small business owners maximize value, preserve legacies, and execute confidential transitions. Our certified business appraisers provide accurate valuations for succession planning, business sales, and acquisition opportunities. Whether you're selling a family business, planning retirement, buying an established company, or need expert guidance through the complex business transition process, we deliver proven results for Canton's business community.