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Why Superhexa Is Rethinking AI Glasses

Why Superhexa Is Rethinking AI Glasses

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 In this episode of Asia Tech Lens: Founder Stories, we sit down with Guo Jun, Co-Founder of Superhexa — a Beijing-based startup taking one of the boldest approaches in China’s AI hardware boom.Superhexa is betting on an idea most of the industry got wrong.More than 100 Chinese companies have rushed to launch AI glasses in the past 18 months — but most of those devices are too heavy, too hot, have weak battery life, or rely on AI features that don’t match how people actually use glasses.Guo Jun argues the problem isn’t AI at all.The real problem is the glasses.Instead of starting with AI hype, Superhexa spent years perfecting the fundamentals: comfort, weight, all-day battery life, and audio quality. Only once the hardware felt natural — something people could actually wear all day — did they bring AI into the product.And they had to do all of this while navigating China’s most unforgiving consumer market: the Xiaomi ecosystem’s expectations, ODM economics, brutal price competition, creator-driven demand on Douyin and Xiaohongshu, and the constant pressure of competing with giants like OPPO, Vivo, and Huawei.Hosted by Miro Lu, this conversation explores what it takes to survive as a hardware startup in China — where burn rates spike quickly, margins disappear overnight, and one wrong product decision can end the company.💡What You’ll Hear About* Why most AI glasses fail — and why users won’t wear them* Superhexa’s “subtraction strategy” and audio-first approach* Navigating Xiaomi’s ecosystem, approvals, and expectations* Building 11–12 hours of real battery life* Domestic LLMs vs ChatGPT (and how Superhexa stays model-agnostic)* Why phones still beat glasses for most “AI scenarios”* Competing in China’s hyper-competitive electronics market* Lessons from ODM work, branding battles, and supply-chain realities* High R&D spend, cash pressure, and near-failure moments* The long-term vision for AI wearables — beyond glasses⏱️ In This Episode00:00 – “Wrong decision”: the painful origin01:00 – Entering the Xiaomi ecosystem01:42 – What is Superhexa?02:00 – ODM for Xiaomi vs building Jiehuan03:40 – 100+ companies chasing AI glasses04:20 – Why most AI glasses fail05:30 – The subtraction strategy06:24 – Streamlining the Product: Feature Reductions as Strategy07:30 – Domestic LLMs vs ChatGPT09:40 – Why phones still win11:50 – Achieving all-day battery life14:00 – The bigger AI wearables vision15:30 – Hardware economics for startups17:00 – Competing with giants20:40 – China’s consumer electronics intensity22:28 – Global Expansion and China’s Supply Chain Advantage24:20 – Kickstarter / Indiegogo25:30 – Douyin & Xiaohongshu marketing27:00 – Bilibili for tech credibility31:40 – Branding vs product32:02 – Decision Making in Startup Culture34:40 – Surviving as a small team36:00 – Why they skipped visual AR37:47 – Your journey from Xiaomi to Superhexa39:10 – Investor landscape42:12 – Superhexa’s Financing Journey46:00 – What founders underestimate in hardware47:47 – 996, 007 and Juan Culture in Chinese Business47:47 – Attracting and Keeping Talents56:00 – What’s next for Superhexa📚 References🎧 Companies / BrandsSuperhexa – https://www.superhexa.comJiehuan (Superhexa’s in-house brand)Xiaomi – https://www.mi.comOPPO – https://www.oppo.comVivo – https://www.vivo.comHuawei – https://www.huawei.comLuxshare Precision – https://www.luxshare-ict.comZeiss – https://www.zeiss.comThunderbird Innovation – https://rayneo.cn/Ray-Ban Meta – https://www.meta.com/ai-glasses/ray-ban/🥽 Products / CategoriesAI Glasses – https://www.meta.com/ai-glasses/Audio Glasses – https://www.superhexa.comVision Pro – https://www.apple.com/apple-vision-proTWS Earbuds / VR–AR Glasses / AI Wearables🤖 AI Models & PlatformsXiao Ai – https://www.mi.comChatGPT – https://openai.com/chatgptDomestic Chinese LLMs🛍️ CrowdfundingKickstarter – https://www.kickstarter.comIndiegogo – https://www.indiegogo.com🌐 Content & Socialbilibili – https://www.bilibili.comDouyin – https://www.douyin.comXiaohongshu – https://www.xiaohongshu.com💰 InvestorsZhenFund – https://www.zhenfund.comYunqi Partners – https://www.yunqi.vcQiming – https://www.qimingvc.comCCV – https://www.ccvcap.comChuangshi Partners – https://tracxn.com/d/venture-capital/china-creation-ventures🎙️ About Asia Tech LensProduced by Perspective Media (Singapore), Asia Tech Lens explores the technology, trends, and people shaping Asia’s innovation landscape — and its global impact.For enquiries about:* sponsorships or collaboration: partnerships@asiatechlens.com* media or permissions: editor@asiatechlens.comThis episode was recorded in Mandarin. The video version includes full English subtitles.#AIGlasses #WearableAI #AIWearables #SmartGlasses #AudioGlasses #ChinaTech #HardwareStartups #XiaomiEcosystem #...
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