In this episode of The Underlay, Matt sits down with Clever Choice Flooring Queensland Sales Manager Greg Harvey for a deep dive into one of the most important categories in hard flooring, timber. Recorded in the festive “Christmas studio”, this conversation strips away myths, misconceptions, and outdated thinking around timber floors, replacing them with real-world insight, practical advice, and honest industry experience.

Greg walks through Clever Choice Flooring's newly refreshed timber offering, breaking down the three new ranges, Beauty, Meadows, and Pure, and explaining exactly where each sits in the market. From premium clean-grade boards to rustic, high-feature options and accessible entry-level timbers, the discussion highlights how Clever Choice has closed key gaps in the market without compromising on quality, authenticity or performance.

The episode also tackles the topics that truly matter on the showroom floor: livability, durability, repairability and long-term value. Matt and Greg unpack why timber is far more practical than many consumers believe, how modern UV coatings and finishes have improved wear resistance, and why timber remains one of the most sustainable and future-proof flooring options available.

Installation methods, floating versus direct stick, and the critical role of subfloor preparation are front and centre, reinforcing why education and correct system selection are just as important as the product itself. The conversation concludes with a look ahead to Clever Choice Flooring's 2026 roadmap, including product development, training, and where the broader flooring market is heading.

This is a must-listen episode for retailers, installers and anyone serious about selling timber floors the right way.

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