Building a business as a first-generation migrant is hard.
Building one in the beauty industry — where competition is intense and the market is oversaturated — is even harder.

Rumbie’s journey didn’t start with trends or glamour, It started with a gap.

She noticed something most major beauty brands in Australia ignored for years: dark and brown-skinned women were barely considered. Instead of waiting to be included, she built for them.

In this episode of the BACEO Podcast, we sit down with Rumbie to unpack the real conversation around makeup — beyond stereotypes, beyond judgement, and beyond outdated beliefs many of us grew up with.

We talk about:

• Entrepreneurship as a first-generation migrant
• Why women wear makeup (and why that question is often misunderstood)
• The psychology of makeup, beauty, and confidence
• Can makeup be modest? What is the true essence of makeup?
• What inclusivity actually means in the beauty industry
• Mental health, self-expression, and showing up confidently
• The biggest misconceptions Africans often hold about makeup and beauty
• Why our Masterclass is more than just makeup classes

This is not a surface-level beauty conversation.
It’s about identity. Confidence. Culture. And backing yourself when the market doesn’t make space for you.

If you’ve ever questioned why makeup matters, who it’s for, or whether beauty and depth can coexist — this episode is for you.

🎧 Watch, reflect, and join the conversation.

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