Your demand gen engine isn’t broken.

It’s stalling.

In this episode of Demand Gen Confidential, I sit down with Tim Fitzpatrick, fractional CMO and marketing strategist, to diagnose why so many demand gen programs feel busy, but fail to create revenue impact.

Marketing teams don’t have a tactics problem.

They have a strategy gap.

We break down the most common reasons demand gen engines stall, and how leaders can spot the warning signs early, before wasted spend, misaligned teams, and pipeline frustration set in.

In this episode, you’ll learn:

• Why activity is often mistaken for progress in demand gen
• The three strategic inputs every demand gen engine needs to run
• How unclear ICPs quietly sabotage campaigns
• Why most messaging talks about the company instead of customer pain
• How strategy should connect to execution (and who needs to own it)
• What demand gen leaders must evolve as channels, teams, and expectations change

If you’re launching campaigns, tracking metrics, and pushing volume, but still asking “Why isn’t this working?”, this episode will help you pinpoint exactly where your engine is stalling.

Strategy before tactics. Always.

Episode Chapters:

• 00:00 | Introduction to Demand Gen Confidential
• 00:16 | Meet Tim Fitzpatrick: Marketing Strategist
• 01:59 | The Importance of Marketing Strategy
• 04:10 | Defining Your Ideal Client
• 10:18 | Creating an Ideal Client GPS
• 15:31 | Challenges in Targeting Specific Markets
• 20:13 | Navigating Market Entry and Strategy Validation
• 21:45 | The Importance of Testing in Marketing
• 22:06 | Engaging with Prospects and Clients
• 22:48 | Effective Messaging Strategies
• 26:52 | Leveraging AI for Marketing Insights
• 29:32 | Connecting Strategy to Tactics
• 30:20 | The Role of Strategic Leadership in Marketing
• 34:59 | Implementing and Executing Marketing Plans
• 39:10 | Starting with Existing Clients
• 40:49 | Final Thoughts and Closing Remarks

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Connect with Tim: https://www.linkedin.com/in/timpfitzpatrick/

Rialto Marketing: https://www.rialtomarketing.com/