Why Your Digital Presence Is a Business Asset, Not Just a Website

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Why Your Digital Presence Is a Business Asset, Not Just a Website

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Most business owners treat their website, hosting, and logins as afterthoughts—until something breaks, gets hacked, or a vendor disappears. In this episode of the Business Roundtable Podcast, host David W. Carr talks with Paige Wiese, founder of Tree Ring Digital, about why your digital presence isn’t just a marketing tool—it’s a critical business asset that can either fuel growth or expose costly risks. Paige shares her journey from launching Tree Ring Digital during the Great Recession to serving over 2,000 clients across various industries. Together, David and Paige explore:

Why ownership of logins, domains, and hosting details is often the #1 blind spot for business owners
How missing logins or expired assets can halt revenue and marketing overnight
The seven pillars of digital asset management that protect long-term growth
How to balance flexibility with consistency when managing websites, CRMs, and integrations
Why proactive digital management saves time, money, and legal headaches

If you’re a CEO, consultant, or nonprofit leader building a resilient business, this conversation will help you see your digital presence as a strategic lever—not just a checkbox. Free Resource: Download Tree Ring Digital’s free Digital Asset Checklist at https://treeringdigital.com/roundtable to start identifying gaps and protecting your business today.
Connect with Paige Wiese:
Website: https://treeringdigital.com
LinkedIn: https://www.linkedin.com/in/paigewiese

Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business

Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr

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