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Feeling like the bottleneck in your own company? We dig into the hard truth most property management founders face: being great at starting things but lousy at finishing them, then hiding in firefighting to feel useful. Mark shares how “Who Not How” reframed his growth strategy, why he finally hired a COO, and what it’s like to invite someone strong enough to see the mess behind the curtain—and hold you accountable.

We break down the task value ladder—ten-dollar, hundred-dollar, and thousand-dollar work—and how staying in the mud starves your business of strategic decisions that actually move the needle. You’ll hear a candid look at burnout mechanics: the manager self ordering the doer self into roles that drain energy, the emotional payoff of hero syndrome, and the moment your inner voice refuses to do one more misaligned task. From there, we get practical: challenge the belief that “I can’t afford it,” chunk the risk of a key hire into 30–60 day windows, and clarify whether you’re hiring into a ready-made seat or a build-and-own mandate.

We also cover the talent delta most owners underestimate. Paying 10–20 percent more for an exceptional operator can return 10x or 100x in output through tighter processes, faster leasing, cleaner onboarding, and fewer costly mistakes. If your systems aren’t perfect, recruit someone who can help build them—and be transparent about the starting point. Support them with a clear scorecard, real coaching, and the space to perfect the playbook while delivering outcomes.

By the end, you’ll have a blueprint to step out of the weeds, stop doing ten-dollar tasks, and focus on high-leverage choices: pricing strategy, capital allocation, talent density, and owner experience. Ready to replace burnout with traction and build a property management business that scales without you doing everything? Hit play, share this with a colleague who needs the nudge, and subscribe to get every new strategy as it drops.

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.