If you’ve ever caught yourself thinking “Do I even need a website anymore?”, you’re not alone.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Jason Neil, EDGE’s web developer, to break down what a website actually needs to do today—beyond “looking nice.”

A modern website is your main online foundation; it’s the place your ads, social media, Google Business Profile, and referrals all funnel potential customers to before they ever call, visit, or buy.

In this episode, we cover:

• Why your website is still your #1 digital asset
• The difference between a pretty website and a website that converts leads
• Website must-haves
• How SEO and AI search are changing website structure
• How often you should refresh your site (design + content + functionality)
• DIY builders vs custom website

If your website hasn’t been updated in years or it looks fine but doesn’t bring in leads, this podcast will help you understand exactly what to fix.

Timestamps:

00:00 Episode intro

05:05 Websites that convert

08:13 Website trends

10:10 Mobile responsive websites

12:47 Your website needs this functionality

20:45 A website's lifespan

25:48 DIY vs Custom Built Websites

32:07 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#newwebsite #websitedesign #businessmarketing