
Why customer relationship management is essential
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Sometimes when we speak about CRM systems, we get lost in the technicalities of what those systems can do, and whilst they are important to know about and implement, we talk today about the theory behind managing that customer data and customer relationship management.
As ever, any questions from the podcast let us know by emailing letschat@twothirdsdifferent.com
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The Marketing Hour with Chris & Sam, weekly, Fridays at 2pm!