Why marketing has dramatically changed for healthcare and frameworks for conversion: with Ray Mina of Freshpaint
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Why marketing has dramatically changed for healthcare and frameworks for conversion: with Ray Mina of Freshpaint
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In this episode, we speak with Ray Mina, VP of Marketing at Freshpaint - the first privacy platform purpose built for healthcare. Ray is a serial marketing entrepreneur with over fifteen years of experience leading marketing and go-to-market functions across seven startups. Ray has led marketing and sales at ed-tech startup TreeRing, legal tech startup Lawyaw (acquired by Clio), and construction tech startup Fieldwire (acquired by Hilti).
In this conversation, we discusses the challenges and trends in healthcare marketing. Ray highlights the impact of privacy regulations on go-to-market strategies for digital health startups and emphasizes the importance of building trust with consumers. Ray also shares insights on marketing frameworks, the role of marketing in care delivery and the need for long-term commitment in the industry.