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Why the Auvik BDR team reports to marketing, their sales success metrics, and the tools they use to achieve clean data

Why the Auvik BDR team reports to marketing, their sales success metrics, and the tools they use to achieve clean data

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In this episode of Sales Leader Spotlight, we have a special double-feature with Jacqui Murphy and Mercedes Geimer of Auvik Networks.

Jacqui is the Vice President of Marketing and Mercedes is the Director of Business Development.  The two work closely, as Auvik BDR’s report into marketing instead of sales, which is an interesting (and effective) structure, which they will dive into in this interview.  

Tune in to hear Jacqui, Mercedes, and Joseph discuss:

  • The structure of Auvik Networks’ BDRs reporting into to marketing instead of sales

  • The consequences of sales and marketing mis-alignment

  • Specific technology that enabled Auvik to build a kick-ass data set
  • Insights, strategies, and examples of how to keep your BDR team motivated

You can learn more about our podcast here:  http:///www.kiite.ai/podcast

Know someone who we should interview? Drop us a line at marketing@kiite.ai

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