Business book publisher Ray Bard says all bestselling books share 4 traits:

1: A Big Idea

2: Nuts and Bolts

3: Entertainment

4: Hope

These 4 elements are applicable to your advertising, also. Nuts and Bolts seems to be the one that most people get right away. A Big Idea often shows up. But, conspicuously missing are Entertainment and Hope.

In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Martinis and Marketing class at Wizard Academy where we spent a good deal of time talking about Hope.

There’s a kind of fraud that comes from lack of transparency from Google and Facebook, a kind of fraud that comes from criminals stealing ad dollars from businesses, and a kind of fraud that could be happening because your digital manager isn’t paying attention. It all adds up to a lot of loss for businesses. In this episode of The Wizard’s Roundtable, we look at the different kinds of mismanagement that can plague your advertising efforts.

In this episode:

Johnny Molson

Dave Young

Luis Castañeda

Full transcript: https://molsonpartners.com/how-to-spot-and-eliminate-digital-ad-fraud/

As an HVAC company grows, it often slams into a ceiling someplace between $3-5 million.

In this episode, we discuss the ways we’ve helped stuck companies break through that barrier. Even if you’re not in the HAVC industry, you’ll find valuable information that will help your small business stand out, be the one people like the most, and think of first.

In today’s episode:

Johnny Molson

Ryan Chute

Gary Bernier

Kyle Caldwell