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Work Less, Earn More

Work Less, Earn More

Auteur(s): Gillian Perkins
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À propos de cet audio

 Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!Copyright 2024 Work Less, Earn More Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen)

    Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen)
    Jan 6 2026
    In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.Key Takeaways:Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability!Chapters:0:00 Teaser Clips0:32 Intro from Gillian2:45 Sam's Book Journey4:11 Building a Sustainable Business8:06 Common Legal Mistakes11:43 Understanding LLC Protection15:46 The Pitfalls of Partnerships18:36 Contracts and Terms of Service24:53 The Role of AI in Legal Documents30:10 Navigating Business Insurance36:10 Beyond the Basics of Legal Protection37:51 Conclusion and ResourcesSam's links:Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqqLegal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqqSam's Instagram: https://www.instagram.com/samvanderwielen Sam's YouTube: https://www.youtube.com/@SamVanderWielenListen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-methodMore FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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    39 min
  • Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It

    Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It
    Dec 30 2025

    In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.

    I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes.

    Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals.

    If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode!

    Chapters:
    0:20: Introduction to Scaling
    0:46: Understanding the Right Mindset
    3:51: Defining Scaling
    7:38: Examples of Strategic Scaling
    9:28: The Three Stages of Scaling
    10:42: Building the Foundation
    12:01: The Optimization Stage
    13:38: Exponential Expansion
    14:53: Transitioning Between Stages
    16:09: Four Levers to Scale Your Business
    16:30: Systems and Automation
    21:07: Leveraged Products
    24:21: Marketing and Visibility
    26:43: The Role of Your Team
    29:11: The Scaling Action Plan
    41:46: Q&A Session

    FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
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    1 h
  • Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)

    Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)
    Dec 23 2025
    In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.Key takeaways from this episode include:Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!Chapters:0:00: Introduction to a New Launch Strategy1:16: The Shift Away from Fancy Funnels5:10: Embracing Instagram Stories for Engagement9:24: Building Exclusivity with Close Friends14:58: Innovative Ways to Opt-In19:59: The Close Friends List Strategy25:59: Adapting to Changing Marketing Strategies27:14: Content Structure for Instagram Stories30:48: Educational Challenges and Takeaways38:48: Call to Action and Conversion Strategies46:55: Planning and Prep for Launch Series52:21: Wrapping Up and Resources AvailableEmail Brittany: brittany@thesocialbritify.comShe can be found on socials @thesocialbritifyThe Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labCan We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registrationFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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    55 min
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