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Work Less, Earn More

Work Less, Earn More

Auteur(s): Gillian Perkins
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À propos de cet audio

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!Copyright 2024 Work Less, Earn More Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Ep 304: The FAST TRACK FUNNEL: Why We Switched All Our Systems to This New Strategy
    Nov 18 2025

    In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my insights on how to adapt your sales funnels amidst the evolving online landscape, especially with the rise of AI tools like ChatGPT.

    While there has never been higher content saturation than now, there are still effective strategies to keep sales funnels profitable and engaging. The Fast Track Funnel focuses on immediacy, allowing prospective clients to sign up for webinars without delay, which is crucial in our fast-paced world. By merging the webinar video with the sales page, we have created smoother transitions from content consumption to purchases.

    I also break down consumer behavior in this episode, emphasizing the need for transparency and control over viewing experiences to improve retention. I have some pretty compelling data to share with you which demonstrates the positive impact of the Fast Track Funnel on conversion rates, even amidst competitive pressures.

    This episode is a must-listen for anyone looking to boost their sales performance effectively.

    Tune in to explore:
    - How shifts in digital marketing affect sales funnels
    - The benefits of the Fast Track Funnel for instant webinar access
    - Techniques to improve conversions through strategic funnel design
    - The significance of consumer control over content viewing
    - Proven methods to elevate your sales funnels

    If you're ready to refine your business strategies and thrive in the digital marketplace, this episode is filled with the practical insights and actionable advice you need!

    Chapters:
    0:00: Introduction to Fast Track Funnel
    0:43: The Changing Landscape of Digital Marketing
    4:00: Overview of the Fast Track Funnel
    6:39: Key Features of the Fast Track Funnel
    8:25: The 72-Hour Open Cart Strategy
    10:31: Automated Sales Sequences Explained
    13:14: Results from the Fast Track Funnel
    16:06: Webinar to Sale Conversion Rates
    18:07: Teaching the New Funnel Strategy
    18:44: Getting Help with Your Sales Funnel
    19:28: Conclusion and Next Steps

    Need some help getting a strategic sales funnel built for YOUR business? Book a free strategy call now to get the process started: https://gillianperkins.com/100K

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Voir plus Voir moins
    20 min
  • Ep 303: The "boring" side hustle making millennials $5,000 extra per month—no special skills required
    Nov 11 2025

    In this episode, I challenge the glamorous myths surrounding the "laptop lifestyle" and reveal a more attainable truth about making money online. I want to reassure you that success doesn't require advanced coding skills or influencer charm but can still be quite lucrative without high barriers to entry.

    With the increasing demand for online business support today, anyone with basic computer skills and a desire to learn can thrive in the growing field of tech virtual assistance. Specializing in certain tools and software allows tech VAs to earn significantly more than general VAs, with common pay rates ranging from $50 to $75 per hour.

    Today, I want to give you valuable insights into establishing a tech VA career, including practical tips for specialization and advice on navigating the entrepreneurial landscape.

    Tune in to discover:
    - The realities of the laptop lifestyle vs. the myths
    - How to become a successful tech virtual assistant without advanced skills
    - Strategies for elevating your earnings through specialization
    - Essential steps for launching your own online business

    If you're ready to redefine your work-life balance and explore opportunities for financial independence, this episode is packed with motivation and actionable advice!

    Chapters:
    0:14: The Laptop Lifestyle Illusion
    1:16: The Freedom of Entrepreneurship
    2:19: Entering the Tech VA World
    3:25: Specialization Pays Off
    4:36: The Demand for Tech VAs
    7:27: How to Get Started
    9:06: Free Resources for Beginners
    10:21: Wrapping Up the Journey

    Sign up for the FREE Small Business 101 course: https://www.gillianperkins.com/small-business-101-free-opt-in

    Want even more help building your online business? Join Startup Society at https://startupsociety.com for our complete online business training program.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    More FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Voir plus Voir moins
    12 min
  • Ep 302: The Team Growth Formula (with Sarah Noked)
    Nov 4 2025

    In this episode, I chat with Sarah Noked, CEO of OBM School, about expanding teams in the digital business realm. Sarah shares her journey from OBM (Online Business Manager) to academy leader, highlighting key moments for hiring support.

    Key highlights include:

    • When to Hire: Signs that indicate readiness for an OBM or virtual assistant, focusing on achieving consistent revenue around $10,000 a month
    • Characteristics of Ideal Clients: Essential traits businesses should possess before hiring an OBM, such as willingness to delegate and a growth mindset.
    • Using Virtual Assistants: Actionable strategies for those not yet ready for an OBM
    • Importance of Project Management Tools: Their role in maintaining organized and efficient operations
    • Navigating Team Building Challenges: Recognizing that growing pains are part of the learning process
    • Leadership Advice: Emphasizing the importance of relationships and company culture in scaling operations

    This episode offers valuable insights for entrepreneurs seeking to enhance their operations and achieve sustainable growth. Tune in for practical strategies to elevate your business!

    Download Sarah's free SOP Kit: OBMschool.com/WLEM-SOP

    Chapters:
    0:07: Introduction to Team Growth
    1:38: The Freedom of Entrepreneurship
    1:58: The Journey of Sarah Noked
    4:30: Criteria for Hiring an OBM
    8:55: Understanding the OBM Role
    10:27: The Visionary vs. Integrator Dynamic
    16:06: First Steps in Hiring
    31:44: Hiring Before Reaching $10k
    50:41: Embracing Growing Pains
    54:11: Tools for Successful Team Growth

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Voir plus Voir moins
    56 min
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