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Brand You Personal Branding

Brand You Personal Branding

Auteur(s): Mike Kim
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À propos de cet audio

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you. Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • [#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life
    Nov 18 2025

    Watch this on YouTube »

    In this episode I break down the hidden season high achievers avoid: the quiet "wintering" phase where you subtract, repair, and redirect your energy to what actually matters.

    I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deeper roots, this one's for you.

    EPISODE LINKS:

    • Join the waitlist for 1:1 Advisory »
    • Join the waitlist for my Private Mastermind »

    CONNECT WITH ME

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    6 min
  • [#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business
    Nov 11 2025

    Watch this on YouTube (recommended) »

    Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections.

    If you're interested in working with me in Q4 2025 or Q1 2026, go to mikekim.com/writeyourbook

    • 02:44 The Role of a Book in Your Business
    • 08:15 AI Has Shifted How Experts are Perceived
    • 18:54 Crafting a Strong Book Proposal
    • 24:26 Platform Audit and Marketing Strategy
    • 30:05 Comparable Titles and Differentiation
    • 35:35 Leveraging AI for Writing and Proofreading
    • 39:36 Building Demand While Writing Your Book
    • 49:21 Ways to Work Together and Final Q&A

    CONNECT WITH ME

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    • X (Twitter)
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    1 h et 8 min
  • [#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity
    Nov 4 2025

    Read this episode: mikekim.com/foundational-frantic

    Watch this on YouTube »

    This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below).

    My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frantic.

    Just like the autumn season here in the Northeast U.S. has a purpose, it's vital to define the purpose of the season you're in. You define it. Take agency over it.

    My definition for Q4: depth of execution, not volume of activity. You might be in a different season. Good. All I'm saying is: define it.

    Join the free training on Zoom »

    LINKS MENTIONED:

    • Join my newsletter »
    • Register for the Creator School AI Summit »

    CONNECT WITH ME

    • Website
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    6 min
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