Trying to be everything to everyone is one of the fastest ways to burn out as a business owner.

In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit.

We cover:

• Why saying no is one of the healthiest business decisions you can make
• How to stop feeling guilty about your rates or not taking insurance
• Why having a waitlist isn’t a bad thing — it’s a sign your business is working
• How to decide what (and who) you don’t want to serve
• Why “niching down” actually expands your impact

🎯 Ready to build a business that truly works for you?
Apply for the Business Accelerator Program — our 6-month coaching program that’s helped more than 800 pelvic PT and OT practices create thriving, sustainable businesses.
👉 www.pelvicptrising.com/accelerator

Want free tools to help you get started?
Check out www.pelvicptrising.com/free-business-resources

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!