Welcome Kate and Irene to the podcast. They have published an amazing paper relating to the impact the use of AI is having on students. Specifically: "How Generative AI is eroding Social Interactions and Student Learning Communities"

AI is a valuable tool but it has plenty of watch-outs, especially around accuracy. But in their study, Kate and Irene found that is having an unintended effect of increasing isolation among university students. Coming on the heels of the covid pandemic, not a welcome outcome. But knowing that gives professors a clue as to what to emphasize in classes beyond course content. The interview was much more upbeat than this synopsis and we know that you will enjoy it.

Summer is here and Sheri & Jim are embracing summer activities like driving trips and summer blockbuster movies. And brands are cooperating with lots of new marketing initiatives. Enjoy!

- Buc-ee's a truly American cultural experience

- Movie refreshments have gotten so expensive, theaters should offer BNPL ($80 popcorn!?)

- AMC let's moviegoers know just how long ads and previews will last (25-30 minutes!)

- Summerween! is a thing

- Retailers preempting Amazon Prime Day

- Lululemon sues Costco for their dupes - great PR for Costco!

We were really fortunate to speak with Carla Childers while at the AMA International Collegiate Conference in New Orleans. Carla is a very accomplished Marketing Professor, with 17 years of experience. She has taught at Ohio University and for the past five years at Bellarmine University. Her entrepreneurial spirit could easily be felt as she described her journey, moving to a new university and building the AMA student chapter from scratch. Planning, engaging, recruiting, marketing, pr, selling - all the activities that a someone starting a new organization owns - Carla has done very successfully. The chapter continues to grow and excel, as the accomplishments of her students in AMA competitions have demonstrated. Enjoy!