Page de couverture de You Did What !?

You Did What !?

You Did What !?

Auteur(s): TU-AMA Marketing Podcasts
Écouter gratuitement

À propos de cet audio

 You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.TU-AMA Marketing Podcasts Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • You Did What! - Sheri & Jim - 7/15/25

    You Did What! - Sheri & Jim - 7/15/25
    Sep 3 2025

    A summer cornucopia of topics.

    Mahjong - fountain of youth?

    Retail experiences - Ulta, Printemps

    Gap resurgence

    Gen Z co-buying homes

    Converse "Chuck Taylors"

    2026 Super Bowl ads - $8million for 30 seconds

    Live Music Concerts

    Waymo coming to Philly
    Voir plus Voir moins
    38 min
  • You Did What!? - 5-27-25 - Sheri & Jim - wow!

    You Did What!? - 5-27-25 - Sheri & Jim - wow!
    Aug 29 2025

    Thank you to brand marketers for providing us with so many interesting topics for the podcast.

    Mattel - adult clubs and family theme parks

    HBO - admits they were wrong (and YDW was right!)

    Mattress national holiday

    More experiential marketing - Comcast

    AI ads, hallucinations and desire to be an influencer

    Nike slinks back into Amazon

    McDonald's pursues the late night consumer

    Movies - MI7 and wait for it... the Whac-a-mole movie
    Voir plus Voir moins
    28 min
  • You Did What! - Dave Allan - 4/24/25

    You Did What! - Dave Allan - 4/24/25
    Aug 9 2025

    We were looking for Sound advice? And who better to ask than a recognized expert in the area of Sonic branding, Dr. David Allan. Dave is a highly regarded professor at St. Joseph University in Philadelphia. We were very glad to have him join the podcast and share his experiences working with well-known brands on using sound to enhance branding - from memorable tones to incorporating popular songs in ads. Thanks, Dave. This episode definitely went to 11 !


    Dr. Allan's website and link to his podcast: https://marketingmusicology.com/
    Voir plus Voir moins
    30 min
Pas encore de commentaire