Your Client Just Bought AI At Lunch, Now What?
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Your Client Just Bought AI At Lunch, Now What?
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We challenge MSPs with a stark data point—88% of clients adopt AI without consulting their MSP—and test whether it signals a true relevance crisis or a shift to specialization. We map two winning roles for providers and outline how governance-led integration protects margins and trust.
• 88% DIY AI as a signal of lost advisory status
• application layer purchases versus core operational services
• commoditisation risk from losing the strategic conversation
• complexity and governance as differentiation for MSPs
• margins shifting to strategy, integration, and assurance
• concrete offerings for AI readiness, policy, and compliance
• deciding between an AI strategy leader or an operational fortress
• urgency to clarify role, message, and value
MSPs are guaranteed to miss out on every opportunity they do not take.