Episode Highlights

• [00:01] Breaking Free from the Coaching Industry Echo Chamber
  Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s marketing funnel.
  
  
  
• [07:45] Are You a Leader or Just Following the Noise?
  Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making.
  
  
  
• [13:07] Permission to Build the Business You Actually Want
  Ryan lays the foundation for the episode’s mission: giving coaches full permission to design their business their way, without guilt or pressure.
  
  
  
• [18:17] How Big Is Your Dream (Really)?
  Brook walks through Tony Robbins’ “Dream Bucket” exercise to help listeners calculate the actual cost of their dream life. Hint: it’s usually less than you think.
  
  
  
• [24:00] The Goldilocks Goal: Not Too Big, Not Too Small
  Ryan explains how to set goals that stretch you—but don’t break your belief in what’s possible.
  
  
  
• [25:49] Flip the Money Question: How Many People Do You Want to Help?
  Brook reframes revenue goals by anchoring them to contribution and impact—then working backward from there.
  
  
  
• [27:32] Step 1: Decide How Many People You Really Want to Work With
  The first step to building your dream business? Forget the “how” and get clear on who you want to serve—and how many of them you truly want to support.
  
  
  
• [34:26] Your Goals Can Change—And That’s Okay
  Brook and Ryan remind listeners that your dream business will evolve over time, and you have full permission to change your mind.
  
  
  
• [35:19] Don’t Worry About the How (Yet)
  Before you obsess over strategy, get anchored in the vision. The “how” will follow—after you decide what success really looks like for you.