Your KPIs Are Broken: Rethink the Metrics of Success
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Your KPIs Are Broken: Rethink the Metrics of Success
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In this episode, Tim and Robbie dive into the marketing measurement crisis sparked by AI overviews, disappearing clicks, and the evolving search landscape. They explore why traditional KPIs like traffic and ROAS are no longer reliable, how to approach brand visibility in this new era, and why it's time to rethink the metrics that define success. Packed with strategic insights and a few sacred cow jokes, this conversation is a must-listen for marketers trying to navigate 2025's shifting digital terrain.
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