Titres dans Ordinateurs et technologie

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards. Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios.

The Perfect Weapon is the startling inside story of how the rise of cyberweapons transformed geopolitics like nothing since the invention of the atomic bomb. Cheap to acquire, easy to deny, and usable for a variety of malicious purposes, cyber is now the weapon of choice for democracies, dictators, and terrorists. Two presidents - Bush and Obama - drew first blood with Operation Olympic Games, which used malicious code to blow up Iran’s nuclear centrifuges, and yet America proved remarkably unprepared when its own weapons were stolen from its arsenal.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

In The Extinction of Experience, Christine Rosen investigates the cultural and emotional shifts that accompany our embrace of technology. In warm, philosophical prose, Rosen reveals key human experiences at risk of going extinct, including face-to-face communication, sense of place, authentic emotion, and even boredom. Considering cultural trends, like TikTok challenges and mukbang, and politically unsettling phenomena, like sociometric trackers and online conspiracy culture, Rosen exposes an unprecedented shift in the human condition, one that habituates us to alienation and control.

Leave Your Phone at the Door embraces the OFFLINE philosophy, which is a celebration of the much-underrated virtues of randomness and serendipity. Whether sharing stories of unexpected encounters, alarming behavioral trends or the joys of quiet and contemplation, Howard Lewis encourages us to adopt an open mind and a generosity of spirit whenever we are confronted by the unfamiliar or surprising or different.

An entertaining first look at how today's members of iGen - the children, teens, and young adults born in the mid-1990s and later - are vastly different from their millennial predecessors and from any other generation, from the renowned psychologist and author of Generation Me.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

The word spread through the hacking underground like some unstoppable new virus: Someone - some brilliant, audacious crook - had just staged a hostile takeover of an online criminal network that siphoned billions of dollars from the U.S. economy. The FBI rushed to launch an ambitious undercover operation aimed at tracking down this new kingpin. Other agencies around the world deployed dozens of moles and double agents.

Building Your Influencer Marketing Business by VentureNest Books is an essential guide for anyone eager to transform their passion for social media into a profitable influencer marketing venture. This book addresses the challenges many face, such as where to start with influencer strategies, choosing the right platforms, creating impactful campaigns, and forming genuine connections with influencers. Offering a step-by-step approach, it covers everything from the fundamentals of influencer marketing to advanced strategies.

Artificial intelligence is going to change the world as we know it. But the real danger isn't some robot that's going to enslave us: It's our own brain. Our brains are constantly making decisions using shortcuts, biases, and hidden processes—and we're using those same techniques to create technology that makes choices for us. In The Loop, award-winning science journalist Jacob Ward reveals how we are poised to build all of our worst instincts into our AIs, creating a narrow loop where each generation has fewer, predetermined, and even dangerous choices.

We all love monsters. We love them because they exist outside of our world and yet feel real to us. We love how strange they can be. We love the sense of danger that arises when we talk about them. We love how they live in our imaginations. And when monsters come to life in our imaginations, we love to face and defeat them. We battle dragons and demons and undead—and conquer them in tales we’ll remember our whole lives. Within the Forge of Foes, we’ll build these monsters. Here in the forge, we’ll modify creatures, giving them new attacks and strange new abilities.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

Mastering Zero Trust: Strategy, Architecture & Execution: Design, Implementation, and Operations" offers a comprehensive guide to understanding and implementing Zero Trust Security in modern networks. This audiobook begins with an exploration of the evolution of cybersecurity and the challenges posed by traditional perimeter-based models. It introduces the foundational principles of Zero Trust—verify explicitly, apply least privilege access, and assume breach—highlighting why this approach is essential for today’s decentralized, cloud-driven environments.

Claude Shannon was a tinkerer, a playful wunderkind, a groundbreaking polymath, and a digital pioneer whose insights made the Information Age possible. He constructed fire-breathing trumpets and customized unicycles, outfoxed Vegas casinos, and built juggling robots, but he also wrote the seminal text of the Digital Revolution. That work allowed scientists to measure and manipulate information as objectively as any physical object. His work gave mathematicians and engineers the tools to bring that world to pass.

A richly detailed and dramatic account of one of the greatest achievements of humankind. At 9:32 A.M. on July 16, 1969, the Apollo 11 rocket launched in the presence of more than a million spectators who had gathered to witness a truly historic event. It carried Neil Armstrong, Buzz Aldrin, and Mike Collins to the last frontier of human imagination: the moon.

'As AI continues to evolve, one of the most talked-about and impactful advancements across industries is Agentic AI. But what exactly is Agentic AI, and why does it matter so much to businesses and individuals right now?' Agentic AI goes beyond simply automating tasks. It can plan, make decisions, take action, and adapt to new information. AI agents are capable of collaborating with other agents, systems, and people—reshaping how work gets done and how value is created. The rise of these digital workers will have a profound effect on industries, roles, and organizations of all sizes.

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.

AI is at the forefront of everyone's minds: from students and artists, to CEO's and service workers. But what exactly is AI, and how does it influence our everyday lives? And more than that, what does it mean for our future? Is there a way for us to retain our "humanness" in a world ever-reliant on tech? This groundbreaking book argues that the key technology we use to make strategic, political, and ethical decisions is flawed.

Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.