Titres dans Aspects commerciaux

In 1975, five young employees of a sclerotic William Morris agency left to start their own strikingly innovative talent agency. In the years to come, Creative Artists Agency would vault from its origins in a tiny office on the last block of Beverly Hills to become the largest and most imperial, groundbreaking, and star-studded agency Hollywood has ever seen - a company whose tentacles now spread throughout the world of movies, music, television, technology, advertising, sports, and investment banking far more than previously imagined.

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success—multiple times—while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision?

In today’s music industry, making great music isn’t enough—understanding how money is made is just as essential. The Ultimate Guide to Music Monetization is a practical, research-driven resource created to help artists, managers, and independent creatives make sense of the evolving monetization landscape.

Read the true story of Universal Music Russia’s first CEO and his quest to bring Western popular music to post-Soviet Russia in an account that Publishers Weekly calls "an exciting and colorful look at a dynamic period in Russia’s cultural history" and Library Journal calls an "absorbing illustration of the mutuality of music and politics." When the Soviet Union collapsed in 1991, Russia opened its borders, and Russian audiences were hungry for Western popular music and the values it espoused. David Junk was one of the first idealistic, young Americans to seize this opportunity.

Few bands are as shrouded in the murky haze of rock mythology as The Doors, and parsing fact from fiction has been a virtually impossible task. But now, after 50 years, The Doors’ notoriously quiet guitarist is finally breaking his silence to set the record straight. Set the Night on Fire is packed with never-before-told stories from The Doors’ most vital years, and offers a fresh perspective on the most infamous moments of the band’s career.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.

While scores of books have been written about Elvis Presley, this is the first meticulously researched biography of Tom Parker written by someone who knew him personally. And for anyone truly interested in the performer many consider the greatest and most influential of the 20th century, it is impossible to understand how Elvis came to be such a phenomenon without examining the life and mind of Parker, the man who virtually controlled Elvis' every move.

In this star-studded autobiography, Clive Davis shares a personal, candid look into his remarkable life and the last 50 years of popular music as only a true insider can. In the history of popular music, no one looms as large as Clive Davis. His career has spanned more than 40 years, and he has discovered, signed, or worked with a staggering array of artists: Whitney Houston, Janis Joplin, Simon and Garfunkel, Barry Manilow, Patti Smith, Lou Reed, Dionne Warwick, Carlos Santana, The Grateful Dead, Alicia Keyes, Kelly Clarkson, Jennifer Hudson, and Aretha Franklin, to name a few.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over two billion dollars made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's three billion dollar sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become moguls.

How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It's about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention, and an illegal website four times the size of the iTunes music store.

Now it can be told! The true, behind-the-scenes story of Casablanca Records, from an eyewitness to the excess and insanity. Casablanca was not a product of the 1970s, it was the 1970s. From 1974 to 1980, the landscape of American culture was a banquet of hedonism and self-indulgence, and no person or company in that era was more emblematic of the times than Casablanca Records and its magnetic founder, Neil Bogart.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

Bestselling author and legendary Doors drummer John Densmore offers a powerful exploration of the "greed gene"-that part of the human psyche that propels us toward the accumulation of more and more wealth, even at the expense of our principles, friendships, and the well-being of society. This is the gripping account of the legal battle to control The Doors's artistic destiny. In it, Densmore looks at his conflict with his bandmates over the right to use The Doors's name, revealing the ways in which this struggle mirrors and reflects a much larger societal issue.

Unveiling the ultimate roadmap to your musical success, "Song Launch Checklist" is an essential guide for independent artists navigating the complex world of music business and online advertising via social media marketing. This book is more than just a checklist. It's a comprehensive strategy to turn your musical aspirations into reality.

Before you start reaching out to labels, you have to get clear on what you want from a prospective deal. You also have to understand what partnering with a label can do for you - and what it can’t. That way, when you’re offered an opportunity you’ll be able to advance towards your dream from a truly informed place. If you’re offered a deal and what you want isn’t included - you’ll now know how to ask for it, or you’ll have the confidence to walk away. As the artist Manafest, Chris Greenwood has sold hundreds of thousands of albums and millions of singles worldwide.

The authorized biography of the most notorious rock manager of all time, Peter Grant, best known for his work with Led Zeppelin. Often acknowledged as the "fifth member of Led Zeppelin", Grant's story has appeared in fragments across countless Zeppelin biographies, but none has explored who this brilliant and intuitive manager yet flawed and sometimes dangerous man truly was. No one has successfully captured the scope of his personality or his long-lasting impact on the music business. Acclaimed author and journalist Mark Blake seeks to rectify that.

This book that I've written is a collection of proven strategies to maximize your success in the music industry presented to you in a no-BS, matter-of-fact manner.

This books talks about my journey as an artist and how you can re-create what I've done in the past to have a successful career like I did. I give many tips and tricks on how to find success as an Indie artist. If you follow this book, you will most definitely achieve success as an artist. This book is not only for aspiring music artists but for any type of creator.