Titres dans International

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Global trade is of vital interest to citizens as well as policymakers, yet it is widely misunderstood. This compact exposition of the market forces underlying international commerce addresses both of these concerned groups, as well as the needs of students and scholars. Although it contains no equations, it is almost mathematical in its elegance, precision, and power of expression. Understanding Global Trade provides a thorough explanation of what shapes the international organization of production and distribution and the resulting trade flows.

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.

A “masterful” (Foreign Policy), authoritative, and timely look at the unprecedented economic war the United States and its European allies are waging against Russia after Vladimir Putin’s invasion of Ukraine that “reads like a detective novel” (Nassim Nicholas Taleb)—written by a...

In Exile Economics, Ben Chu lays out the dangers of the current obsession with isolationism. By focusing on some key internationally traded commodities - agriculture, energy, metals and high-technology - he demonstrates just how thoroughly enmeshed and almost unfathomably interconnected our economies have become. Exile Economics will be an essential guide to this new world in all its promise and peril.

From New York Times bestselling author and former U.S. secretary of state Condoleezza Rice and Stanford University professor Amy B. Zegart comes an examination of the rapidly evolving state of political risk, and how to navigate it. The world is changing fast. Political risk-the probability that...

For readers of Michael Lewis comes an engrossing tale of a country’s spectacular rise and fall, intertwined with the story of Brazil’s wealthiest citizen, Eike Batista—a universal story of hubris and tragedy that uncovers the deeper meaning of this era of billionaires. NAMED ONE OF THE...

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

For years, one group of Americans has worked as foot-soldiers for the most authoritarian regimes around the planet. In the process, they've not only entrenched dictatorships and spread kleptocratic networks, but they've secretly guided U.S. policy without the rest of America even being aware. And now, some of them have begun turning their sights on American democracy itself. These Americans are known as foreign lobbyists, and many of them spent years ushering dictatorships directly into the halls of Washington, all while laundering the reputations of the most heinous regimes in the process.

Pour comprendre vraiment ce qui cloche dans le système. Comprenez enfin les rouages de l'économie et de la finance et leur impact concret sur notre quotidien et le destin du monde... D'où vient l'argent que me prête la banque ? Comment lutter contre l'inflation post Covid-19 ? Pourquoi les États veulent-ils absolument "sauver" les banques ? Quel est le rôle des économistes au sein de la société ? Et pourquoi est-il crucial que nous, citoyens, comprenions les principes de l'économie et de la finance ? Avec pédagogie et humour, Gilles Mitteau nous explique tout d'un système omniprésent dans nos vies.

Spanning nine countries, filled with heroic tales of bold decisions and self-sacrifice, and probing vast historical undercurrents, "The Miracle" takes readers inside private boardroom meetings, heated business negotiations, factory floors, and presidential cabinet sessions for a behind-the-scenes look at the events that shaped Asia's economic ascent - and will shape the world in the century to come.

Kym Gold's mantra - "never settle for a no, always look for a yes" - is what led her to co-create True Religion Brand Jeans, a major retail clothing company that she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted,went on to become a giant, revolutionizing player in the fashion industry.

An authoritative, insightful, and highly engaging history of the twentieth-century global economy, updated with a new chapter on the early decades of the new century. Global Capitalism guides the listener from the globalization of the early twentieth century and its swift collapse in the crises of 1914–45, to the return to global integration at the end of the century, and the subsequent retreat in the wake of the financial crisis of 2008.

The idea of owning a business crosses everyone's minds from time to time, and I was no different. For the majority, all that really comes along is a fleeting thought that never gets much true consideration. There are many reasons why people are afraid to take the plunge - they do not have access to substantial funds, they are afraid to lose the security that comes with a steady paycheck, they believe they will have even less time for family and other commitments, and a host of other "I just can't do it" excuses. But the biggest reason that most people never try is simple - they are terrified of failure. I was no different as I mentioned, I have gone through all the phases that most go through before getting into their own business, but being a OTR truck driver, I was gone weeks at a time. I still loved what I was doing, but I had been married now for several years, and we had two children with a third on the way. I missed my family when I was gone, and it was hard on my wife as well.

Default is the riveting story of Argentina's sovereign debt drama, which reveals the obscure inner workings of sovereign debt restructuring. This detailed case study describes the intense fight over the role of the IMF in Argentina's 2005 debt restructuring and the ensuing bitter decade of litigation with holdout creditors, demonstrating that outcomes for sovereign debt are determined by a complex interplay between financial markets, governments, the IMF, the press, and the courts.

However, this book is not about how to grow a $500 account into a $500,000 account. It is precisely these exaggerated return expectations that bring most beginners to failure. Instead, the author shows, in a realistic way, how you can become a full-time trader in spite of limited start-up capital. This applies both for traders who want to remain private, as well as for those who want to eventually trade customer funds.

In this fascinating and informative book, Jim will introduce beginners to the world of forex trading, with step-by-step explanations suitable for beginners. Find out if Forex trading is something suitable for your personality and emotional style and learn how much money you can make.

Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the 16th century. During the late 19th century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries during the 20th century.

The purpose of this book is to walk business owners through a process created to help businesses clarify their message in order to capture their ideal client by implementing four foundational marketing strategies that will increase conversion rate and accelerate revenue in any industry.

John Perkins has seen the signs of today's economic meltdown before. The subprime mortgage fiascos, the banking industry collapse, the rising tide of unemployment, the shuttering of small businesses across the landscape are all too familiar symptoms of a far greater disease. In his former life...