Titres dans Science des données

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

This audiobook is for you. It has been narrated specially for all TikTok Everyday Users, Influencers and Content Creators around the world. We’ll show you how you can make the most of TikTok – safely and securely! You’ll find the knowledge and guidance you need to protect your TikTok account effectively.

Data and analytics are essential for any business, giving insight into what's working, what can be improved, and what else needs to be done. SAS software helps you make sure you're doing data right, with a host of data management, reporting, and analysis tools. SAS for Dummies teaches you the essentials, helping you navigate this statistical software and turn information into value.

The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards. Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios.

Data analysis is a must-have skill that becomes more essential as the world becomes more data-driven. And one of the most effective ways to dive into data analysis is by learning a programming language. Python is a great place to start. This book explains everything you need to know to start using Python for data analysis.

Ride the wave of the digital revolution or drown in the riptides of disruption. That is the decisive dilemma Nicholas Penn lays bare in his seminal work, Tech Tsunami. This forward-leaning book serves as an insightful roadmap, preparing us for the technological tidal wave breaking over our economies, our societies, and our personal lives. It's a comprehensive guide for anyone seeking to not merely stay afloat, but to ride this wave and harness it for their benefit.

In a rapidly evolving digital age, two giants emerge from the shadows: Bitcoin and Ethereum. But what makes them distinct? And why is understanding them crucial for our digital future? "Mastering Blockchain" delves deep into the intricate world of decentralized systems. Journey from the birth of cryptocurrency, understand the genius of Ethereum's smart contracts, and explore the potential and challenges that lie ahead.

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.

Every company today relies on data, yet many leadership teams struggle to fully leverage data as an asset while avoiding ethics scandals that erode consumer trust. This indispensable guide provides executives and board members an actionable playbook to transform their organization into an ethical data leader poised for innovation and growth.

If you’re considering a shift to data analysis, you’re likely exploring various programming languages to kickstart your journey. Take a cue from industry giants like Netflix, Facebook, and Amazon, who rely on SQL for data analysis. Don’t let misconceptions hinder your data analysis journey. Equip yourself with this comprehensive guide and master SQL to unlock new opportunities.

Data Analytics is a comprehensive guide that explores the transformative potential of data analytics and its impact on business success and social change. In this book, listeners will embark on a journey to discover the world of data analytics, from understanding its fundamental principles to unlocking its full potential for driving innovation and driving positive societal impact.

In "Information vs Data" Ira Warren Whiteside redefines how we perceive and utilize information and data in today's technological environment. This book integrates advanced concepts of artificial intelligence (AI) and business intelligence (BI) to demonstrate their impact on modern industries.

Whether you’re an AI novice eager to dip your toes or an enthusiast ready to plunge headfirst, "Strategies for Higher Thinking" gears you up for the journey. Explore the AI landscape, understand its impact, and harness its powerful potential across diverse fields.

Artificial intelligence (AI) has emerged as a groundbreaking concept with immense potential to revolutionize various aspects of life and enhance productivity. From simplifying everyday tasks to streamlining complex processes, AI has proven to be an invaluable tool for individuals and businesses alike. This chapter provides an overview of AI and its potential to transform productivity in our modern world.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

In Generative AI: Navigating the Course to the Artificial General Intelligence Future, Martin Musiol delivers an incisive and one-of-a-kind discussion of the current capabilities, future potential, and inner workings of generative artificial intelligence. In the book, you'll explore the short but eventful history of generative artificial intelligence, what it's achieved so far, and how it's likely to evolve in the future. You'll also get a peek at how emerging technologies are converging to create exciting new possibilities in the GenAI space.

ジブンの得意×AIを操るチカラ＝GPT時代の知的生産術ＣｈａｔＧＰＴ時代のＡＩは「ことばで動く」ので、文系人材でも自由自在に操ることができます。

Cómo tomar decisiones estratégicas a partir de la analítica de datos. "¿Cuál es la función de los datos, entonces, y de su análisis profundo y racional antes de tomar una decisión en una empresa o en una organización?... ¿Quiénes toman las decisiones en una empresa? ¿Qué decisiones toman?", se pregunta el autor de este libro que invita a líderes de equipos de trabajo a pensar en un término muy presente hoy: la data. Y, sobre todo, qué hacer con ella.

Whether you're a complete novice or a seasoned enthusiast, this comprehensive guide is your ticket to mastering the art of ham radio operation. Go into the rich history and evolution of ham radio, from its early beginnings during World War I to its pivotal role in disaster communications and beyond. Explore the fascinating world of electromagnetic spectrum, transmission modes, and the essential components of a ham radio station.

This book will open your eyes to the pitfalls of perception, and help you build a foundation for trust that elevates organizational performance... so you can make your data and AI initiatives succeed where others fail. Data, Strategy, Culture & Power is a must-listen for anyone who works with (or uses) data, analytics, and AI in today's complex organizations.