Titres dans Aspects commerciaux

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success—multiple times—while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision?

Few bands are as shrouded in the murky haze of rock mythology as The Doors, and parsing fact from fiction has been a virtually impossible task. But now, after 50 years, The Doors’ notoriously quiet guitarist is finally breaking his silence to set the record straight. Set the Night on Fire is packed with never-before-told stories from The Doors’ most vital years, and offers a fresh perspective on the most infamous moments of the band’s career.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

In 1975, five young employees of a sclerotic William Morris agency left to start their own strikingly innovative talent agency. In the years to come, Creative Artists Agency would vault from its origins in a tiny office on the last block of Beverly Hills to become the largest and most imperial, groundbreaking, and star-studded agency Hollywood has ever seen - a company whose tentacles now spread throughout the world of movies, music, television, technology, advertising, sports, and investment banking far more than previously imagined.

In this star-studded autobiography, Clive Davis shares a personal, candid look into his remarkable life and the last 50 years of popular music as only a true insider can. In the history of popular music, no one looms as large as Clive Davis. His career has spanned more than 40 years, and he has discovered, signed, or worked with a staggering array of artists: Whitney Houston, Janis Joplin, Simon and Garfunkel, Barry Manilow, Patti Smith, Lou Reed, Dionne Warwick, Carlos Santana, The Grateful Dead, Alicia Keyes, Kelly Clarkson, Jennifer Hudson, and Aretha Franklin, to name a few.

For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.

While scores of books have been written about Elvis Presley, this is the first meticulously researched biography of Tom Parker written by someone who knew him personally. And for anyone truly interested in the performer many consider the greatest and most influential of the 20th century, it is impossible to understand how Elvis came to be such a phenomenon without examining the life and mind of Parker, the man who virtually controlled Elvis' every move.

The authorized biography of the most notorious rock manager of all time, Peter Grant, best known for his work with Led Zeppelin. Often acknowledged as the "fifth member of Led Zeppelin", Grant's story has appeared in fragments across countless Zeppelin biographies, but none has explored who this brilliant and intuitive manager yet flawed and sometimes dangerous man truly was. No one has successfully captured the scope of his personality or his long-lasting impact on the music business. Acclaimed author and journalist Mark Blake seeks to rectify that.

Million Dollar Sound is the ultimate step-by-step guide for entrepreneurs, creators, and music lovers who want to turn AI-generated music into a full-time income or scalable digital empire—no studio, no label, no musical background required. Whether you’re a complete beginner or an experienced producer looking to modernize your workflow, this book shows you how to use AI tools like Suno, Boomy, and Soundraw to create high-quality music fast—and build real wealth from it.

The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists.

How does a musician with acute hearing loss, a refusal to perform live, and no industry connections carve a path to millions of followers and lucrative royalty checks? In Make Your Own Rules, Andrew Huang shares stories from his two decades as a music industry misfit and offers advice on both the artistic and business sides of working as a creator in our digital era.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

Thomas Dolby's hit songs "She Blinded Me with Science" and "Hyperactive!" catapulted him to international fame in the early '80s. A pioneer of New Wave and Electronica, Thomas combined a love for invention with a passion for music, and the result was a new sound that defined an era of revolutionary music. But as record company politics overshadow the joy of performing, Thomas finds a surprising second act.

How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It's about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention, and an illegal website four times the size of the iTunes music store.

Music journalists Dean Budnick and Josh Baron chronicle the behind-the-scenes history of the modern concert industry. Filled with entertaining rock-and-roll anecdotes about The Rolling Stones, The Grateful Dead, Pearl Jam, and more - and charting the emergence of players like Ticketmaster, StubHub, Live Nation, and Outbox - Ticket Masters will transfix every concertgoer who wonders just where the price of admission really goes. This edition has an updated epilogue that covers recent industry developments.

What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

Start Your Music Business is a simple guide for songwriters, producers, music publishers, independent record labels, artists, bands, musicians, and individuals in the music industry who want to legally start and grow a successful music business.

Unveiling the ultimate roadmap to your musical success, "Song Launch Checklist" is an essential guide for independent artists navigating the complex world of music business and online advertising via social media marketing. This book is more than just a checklist. It's a comprehensive strategy to turn your musical aspirations into reality.

Get ready to build, launch, and grow a successful record label.