Résultats Éditeur "Recorded Books" dans Affaires et carrières

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

En este libro vas a descubrir lo fácil que es convertirte en un Idiota Rico. Te vas a dar cachetadas cuando te des cuenta de que has tenido la semilla de un Idiota Rico dentro de ti (como la tenemos todos) todo el tiempo y de que habrías podido ser un Idiota Rico desde hace años.También sabrás cómo Robert Shemin se convirtió en un Idiota Rico.

A nationally recognized business etiquette specialist, Professor Robert A. Shutt of Binghamton University reviews the strategies, guidelines, and appropriate behavior that can help people excel in a variety of professional environments. During the course of these lectures, Professor Shutt examines etiquette in situations such as the business dinner and the job interview. He shows how etiquette functions in the workplace and discusses such features as electronic-communications and sales etiquette.

Emilio Estefan llegó a los Estados Unidos como refugiado cubano y se convirtió en uno de los productores más exitosos en la historia de la música. Él tiene un sentido tan profundo de orgullo y herencia, que emana de cada cosa que toca. Para Emilio es importante la motivación. Para el, la motivación es mucho más apremiante y urgente que la inspiración: Si no estas motivado, jamás estarás en condiciones de sentirte inspirado.

¿Está listo a creer que el mundo, y usted, es ya de la forma que tiene que ser y, por lo tanto, no tiene que vivir agobiado con preocupaciones, miedos, ni culpas? Cuando aceptamos eso, podemos relajarnos y comenzar a vivir en control de nosotros mismos y de nuestra realidad. El Dr. Schneider lleva 20 años explicando estos conceptos. El libro es fácil de entender y le ofrece una serie de lecciones para aprender a sanarse espiritualmente, descubrir su realidad interna.

The director of the Forensic Science Program at Pennsylvania State University, Professor Robert C. Shaler leads a comprehensive study of the intricacies of an intriguing, and always topical, science. In these lectures, Shaler imparts a clear understanding of crime scene investigation, from archiving the scene to the presentation of evidence in court proceedings. Covering everything from fingermarks and bloodstains to 3-D imaging and microbial forensics, the course is an essential guide for anyone intrigued by this riveting subject.

Differences are the spice of life! But cultural differences can also be the source of embarrassing gaffes and miscommunication for business and social travelers alike. No one wants to make a cross-cultural blunder--especially one that could have consequences for crucial partnerships or even your entire organization. But when you seek to understand the origins of these cultural distinctions and develop strategies to cope with them, you'll find that you can navigate any culture--whether virtually or in person--with ease.

Alford L. McMichael served his country in the United States Marine Corps for more than 36 years and was the first sergeant major to serve as the sergeant major to the Allied Supreme Commander of NATO. In this indispensable guide, McMichael shares life lessons that may be employed by everyone from military personnel to corporate CEOs.

The New York Times says Robert J. Kriegel "spurred a revolution in performace practice" with his studies of productivity and the psychology of change. In How to Succeed... he debunks the commonly held belief that working harder is always better, and offers a saner alternative to the 100-hour work week.

In this course, we'll examine the lives and careers of successful men and women who seized the opportunities offered by the vibrant and open economy that has ensued. We'll examine how each of these individuals found the necessary resources - both economic and personal - to achieve greatness in the business arena. In doing so, we hope not only to arrive at a better understanding of American business history in general, but also to commune with its greatest visionaries - its Masters of Enterprise.

Uno de los más exitosos hombres de negocios en el área de bienes raíces en los Estados Unidos comparte sus conocimientos, experiencias, estrategias y anécdotas que lo llevaron a acumular su gran fortuna. Con este libro uno puede aprender los principios claves para alcanzar el éxito aceptando riesgos con inteligencia.

Drawing on deeply revealing conversations with powerful and dynamic women, input from researchers and relationship experts, and her own wealth of experience, Mika helps women pinpoint their individual definition of success. She advises her listeners to define the "professional value" that encompasses their worth in the workplace, and the "inner value" made up of their core beliefs and goals.

Por medio de su oganización Esperanza USA, el reverendo Luis Cortés Jr., ha tenido un tremendo impacto en la comunidad latina con proyectos como Hogares de Esperanza, que conseja acerca de hipotecas y asuntos financiales con el intento de que más individuos latinos puedan ser propietarios de sus propias viviendas. Él ha escrito varios libros que ayudan a susoyentes obtener estabilidad económica, incluyendo Compre su casa ahora y Repare su crédito hoy .

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can't touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: Investors aren't interested in history, and they already know you're profitable and competitive - that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn't enough.

About 97 percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship.

Muñeca Géigel offers us lessons about the search for inner peace and happiness. She discusses how we can free ourselves from our limitations and listen to our inner voice in order to locate our strengths and our passions.

Motivational speaker Mark Sanborn has changed thousands of people's lives for the better. Here he shares the true story of Fred, a mail carrier who constantly goes the extra mile. While others may see a job like his as monotonous, Fred sees the opportunity to make a difference in people's lives.

In Our Robots, Ourselves, David Mindell offers a fascinating behind-the-scenes look at the cutting edge of robotics today, debunking commonly held myths and exploring the rapidly changing relationships between humans and machines. Drawing on firsthand experience, extensive interviews, and the latest research from MIT and elsewhere, Mindell takes us to extreme environments-high atmosphere, deep ocean, and outer space - to reveal where the most advanced robotics already exist.

In this indispensable new book, Andrew Winston provides 10 crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.