Résultats Éditeur "Tantor Audio" dans Affaires et carrières

Women in today's advanced capitalist societies are encouraged to "lean in." The media and government champion women's empowerment. In a cultural climate where women can seemingly have it all, why do so many successful professional women - lawyers, financial managers, teachers, engineers, and others - give up their careers after having children and become stay-at-home mothers? How do they feel about their decision and what do their stories tell us about contemporary society?

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Achieving your life's full potential and turning your dreams into your reality is made much easier when you understand how to tap into the unlimited power of your subconscious mind. You are born with an incredibly powerful tool at your disposal, yet most of us never learn how to use that asset to its fullest potential. This book will teach you how to systematically program your subconscious mind into becoming the person that you were intended to be.

Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fueled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable. Despite this - or perhaps because of it - research into crowdsourcing has been conducted in different research silos, within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, and political science, among others.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

Not so long ago, wine was an exclusively European product. Now it is thoroughly American; emblematic of Napa Valley, an area idealized as the epicenter of great wines and foods and a cultural tourist destination. But the romanticized accounts you find about it and its denizens is not what you'll encounter in James Conaway's candid book. Napa at Last Light exposes the often shadowy side of the latter days of Napa Valley - marked by complex personal relationships, immense profits, passionate beliefs, and sometimes desperate struggles to prevail. In the balance hang fortunes.

How do you get a job without experience and get experience without a job? It's the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak's Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert.

Understanding wealth in the United States - who has it, how they acquired it, and how they preserve it - is crucial to addressing the economic and political challenges facing the nation. But until now we have had little reliable information. Edward Wolff, one of the world's great experts on the economics of wealth, offers an authoritative account of patterns in the accumulation and distribution of wealth since 1900. A Century of Wealth in America demonstrates that the most remarkable change has been the growth of per capita household wealth.

The journey starts in London, Phileas Fogg's home base, and follows Fogg's itinerary to France and Italy before veering off in search of compelling wine stories in Syria, Georgia, and Lebanon. Every glass of wine tells a story, and so each of the 80 wines must tell an important tale. We head back across Northern Africa to Algeria, once the world's leading wine exporter, before hopping across the sea to Spain and Portugal. We follow Portuguese trade routes to Madeira and then South Africa with a short detour to taste Kenya's most famous Pinot Noir.

We may not often think of our clothes as having a function beyond covering our naked bodies and keeping us a little safer from the elements. But to discount the enormous influence of clothing on anything from economic cycles to the future of water scarcity is to ignore the greater meaning of the garments we put on our backs. Disrobed vividly considers the role that clothing plays in everything from natural disasters to climate change to terrorism to geopolitics to agribusiness.

During the next 20 years, more than $500 billion is expected to pour into the philanthropic sector. Some of it will come from retiring baby boomers, but even more will come from newly rich Silicon Valley billionaires. Since 2006, the idea of "giving while living" has grown in its appeal such that many philanthropic donors now expect not just to give money during their lifetimes, but to create organizations or ventures - some for profit, others not for profit - whose missions are expected to be completed within the lifetime of the donors.

Almost 20 years ago, Clayton Christensen popularized the term disruption in his book The Innovator's Dilemma, describing it as a set of risks that established firms face. Since then, few have closely examined his account. Joshua Gans does so in this book. He looks at companies that have proven resilient and those that have fallen and explains why some companies have successfully managed disruption while others have not.

The best-selling author of The End of Oil turns his attention to food and finds that the system we've entrusted with meeting one of our most basic needs is dramatically failing us. With his trademark comprehensive global approach, Paul Roberts investigates the startling truth about the modern food system.

Blood-boosting Procrit is Johnson & Johnson's biotech superstar. Behind its various brand names, it ranks as Medicare's most reimbursed drug. But Procrit performs frighteningly well, and can stimulate so many blood cells that thousands of patients die in unexplained and painful ways. Blood Feud is award-winning journalist Kathleen Sharp's nail-biting expose of the Procrit case. Packed with corporate espionage, plot twists, and larger-than-life characters, it's as gripping as it is terrifyingly true.

The Art of Victory is a manual for survival and prosperity in the midst of current social, technological, and environmental changes. Like Sun Tzu's Art of War, this book is a guide for business and social leaders, broad in scope but specific enough to apply to everyday life. Drawing on decades of experience working with and advising the highest levels of political and military leadership, Copley offers his 28 Maxims of Victory to understand how civilizations and societies naturally evolve.

In The Hellhound of Wall Street, Michael Perino recounts in riveting detail the 1933 hearings that put Wall Street on trial for the Great Crash. Never before in American history had so many financial titans been called to account before the public, and they had come within a few weeks of emerging unscathed. By the time Ferdinand Pecora, a Sicilian immigrant and former New York prosecutor, took over as chief counsel, the investigation had dragged on ineffectively for nearly a year and was universally written off as dead....

When President Roosevelt took the oath of office in March 1933, he was facing a devastated nation. Four years into the Great Depression, a staggering 13 million American workers were jobless and many millions more of their family members were equally in need. Desperation ruled the land. In 1935, after a variety of temporary relief measures, a permanent nationwide jobs program was created.

The times are changing at an ever-increasing velocity. Old systems, organizations, and ways of operating no longer work in our dynamic, complex and increasingly unstable new environment. Out of this chaos and confusion, a new and different leader must emerge. Old systems and methods will no longer work. Leading the Charge is a visionary leadership book that examines the trends that have reshaped our world and the ways in which leaders and organizations can effectively respond.

Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan; a successful entrepreneur; and a critically acclaimed performance consultant. He has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives. His life-altering and revered method improves performance by getting people to push themselves past the brink of self-imposed limitations.

Civil War historian Earl J. Hess presents a compelling biography of Braxton Bragg, the commander of the Confederate Army of Tennessee from the summer of 1862 to the end of 1863.