Résultats Éditeur "Arcturus Digital Limited" dans Affaires et carrières

This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Whether you're a student, marketing professional, or small business, A Degree in a Book: Marketing is perfect for anyone wishing to know how marketing can play a part in their own business.

Entrepreneur and e-commerce pioneer Jeff Bezos is a success story of the business world. The executive chairman of Amazon and founder of Blue Origin, he became the first centibillionaire on the Forbes wealth index and one of the world's most recognizable names in modern history. This book explores his empire of achievement and how his vision and hands-on efforts have led him from a start-up in his garage to his legacy today.

The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way.

Elon Musk is one of the world's most successful entrepreneurs- the CEO of Tesla, the founder of SpaceX, and one of the richest people on the planet. Raised in South Africa, he attended a number of universities before founding the software company Zip2 in 1995. Just four years later it was bought for $307 million. X.com, the online bank he founded in 1999, merged to form PayPal the following year. His business interests have expanded to include aerospace, artificial intelligence, and neurotechnology.