Résultats Éditeur "Gildan Media" dans Éducation et apprentissage

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.

It is commonly acknowledged that successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. But how are some able to succeed at change while so many others fail?

"They Say / I Say" identifies the key rhetorical moves in academic writing, showing students how to frame their arguments in the larger context of what others have said and providing templates to help them make those moves. And, because these moves are central across all disciplines, the audiobook includes chapters on writing in the sciences, writing in the social sciences, and - new to this edition - writing about literature.

Technology can be a powerful tool for learning, for solving humanity's toughest problems, and for bringing us closer together. How can we raise healthy kids who know how to take advantage of the good technology can bring to their lives, while avoiding the bad? It's time to start a new conversation. Digital for Good offers a refreshingly positive framework for preparing kids to be successful in a digital world - one that shifts the focus away from what kids shouldn't do and instead encourages them to use technology proactively and productively.

In Ungifted, cognitive psychologist Scott Barry Kaufman - who was relegated to special education as a child - sets out to show that the way we interpret traditional metrics of intelligence is misguided. Kaufman explores the latest research in genetics and neuroscience, as well as evolutionary, developmental, social, positive, and cognitive psychology, to challenge the conventional wisdom about the childhood predictors of adult success. He reveals that there are many paths to greatness, and argues for a more holistic approach to achievement that takes into account each young person’s personal goals, individual psychology, and developmental trajectory.

A guide to crafting unforgettable, attention-grabbing business communications – from speeches and letters to business plans - using stories from the world's top business leaders. The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter.

Early in the history of English, glamour and grammar were the same word, linked to enchantment and magical spells. Now grammar brings to mind language bullies and bored-out-of-their-skulls students. Roy Peter Clark, one of America’s most influential writing teachers, wants to change that by putting the glamour back into grammar.

You're on vacation in the Caribbean when you find yourself caught up in a web of intrigue and adventure. Suddenly, it's up to you to save the island from an eccentric local industrialist, and success will depend on your ability to learn enough French to complete your mission....

The craft of writing offers countless potential problems: The story is too long; the story's too short; revising presents a huge hurdle; writer's block is rearing its ugly head. In Help! For Writers, Roy Peter Clark presents an "owner's manual" for writers, outlining the seven steps of the writing process, and addressing the 21 most urgent problems that writers face. In his trademark engaging and entertaining style, Clark offers 10 short solutions to each problem.

How do you create your own definition of success - and reach your unique potential? Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to “success” as defined by those around us - and ultimately, are left feeling dissatisfied. Each of us is unique and brings distinctive skills and qualities to any situation. So why is it that most of us fail to spend sufficient time learning to understand ourselves and creating our own definition of success?

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator.

Better Vocabulary in 30 Minutes a Day offers a lively and entertaining method for adding a more impressive list of words to your everyday speech, and for learning how to use them effortlessly and accurately. Besides giving definitions, this invaluable guide also provides root meanings and elements of words so you can increase your vocabulary base by thousands of exciting new words and use them with aplomb in sentences.

The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most people trip through life asking bad questions - of teachers, friends, coworkers, clients, prospects, experts, and suspects. Even people trained in questioning, such as journalists and lawyers, commonly ask questions that get partial or misleading answers. People in any profession will immediately benefit by developing the skill and art of good questioning.

With schools becoming more competitive and technology becoming increasingly distracting, today's students face a minefield of obstacles to academic success. Doing well in school isn't just a matter of smarts or more studying: It takes good habits, practical tools - and a healthy brain. Change Your Brain, Change Your Grades draws on Dr. Amen's experience as a neuroscientist and psychiatrist as well as the latest brain science to help you study more effectively, learn faster, and stay focused so you can achieve your academic goals.

The Power of Body Language is your practical, personal playbook for getting what you desire from others—and zoning in on what others are saying to you without words. In an insightful and engaging narrative peppered with fascinating facts, nationally renowned body-language expert Tonya Reiman illuminates the hidden meaning behind specific gestures, facial cues, stances, and body movements, giving you a life-changing, career-saving, troubleshooting skill.

Why do people find it so hard to change? The secret is that everyone has their own formula for making changes that stick, but most people don't know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, but they don't realize that for all changes, there is one system that works best for each individual.

Whether you're a businessperson, student, or traveler, whether you're brushing up on a forgotten language or just interested in learning a new one, Dr. Blair's Express Lane French teaches you the skills you need at the pace you want, jump-starting your study with a variety of methods that keep the experience fun, fresh, and motivating.

Thirteen chapters evoke the joy and discovery of reading a menu dotted with the sharp-eyed annotations of a linguist. Jurafsky points out the subtle meanings hidden in filler words like "rich" and "crispy," zeroes in on the metaphors and storytelling tropes we rely on in restaurant reviews, and charts a micro-universe of marketing language on the back of a bag of potato chips.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

You're a doctoral student studying forms of ocean life in the Yellow Sea when you get an unexpected call from the State Department. Suddenly, it's up to you to save a priceless Chinese art treasure from pirates, and success will depend on your ability to learn enough Mandarin Chinese to complete your mission...