Résultats Éditeur "HarperAudio" dans Argent et finances

Progressives claimed they knew how to solve homelessness, inequality, and crime. But in cities they control, progressives made those problems worse.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

In this absorbing, smart, and accessible blend of economic and cultural history in the vein of the works of Michael Lewis and Andrew Ross Sorkin, a financial executive and CNBC contributor examines the five most significant stock market crashes in the United States over the past century, revealing how they have defined the nation today.

Why is it that some people have all the elements of success - education, skills, integrity, motivation - but can't seem to move from effectiveness to excellence in their careers? Behavior expert Joe Navarro reveals the long-sought answer. Louder Than Words teaches how to master nonverbal intelligence, the ability to interpret and nonverbal signals - in poker terms, "tells" - in business, to assess and influence others.

For most people, budgeting conjures up the same feelings as, say, prison and dieting. But your initial instinct couldn't be further from the truth. You just haven't budgeted the right way. You Need a Budget will teach you four simple rules to completely revolutionize the way you think about managing your money. With a budget, you'll break the paycheck-to-paycheck cycle, get out of debt, and save more money. A liberating, enabling, empowering budget will actually make you feel more free, not more restricted.

Of Galbraith's classic examination of the 1929 financial collapse, the Atlantic Monthly said, "Economic writings are seldom notable for their entertainment value, but this book is. Galbraith's prose has grace and wit, and he distills a good deal of sardonic fun from the whopping errors of the nation's oracles and the wondrous antics of the financial community." Now, with the stock market riding historic highs, the celebrated economist returns with new insights on the legacy of our past and the consequences of blind optimism and power plays within the financial community.

As a rising star in pharmaceutical sales, Lisa Pratta wanted to believe that she was helping improve the lives of people who suffered from illness. But as she climbed the corporate ladder, she uncovered a sinister world of bribery, fraud, and sexual harassment—all papered over with a thin veneer of corporate respectability. At Questcor Pharmaceuticals, Lisa found herself at a small company with a blockbuster drug that could have been a lifeline for patients suffering from multiple sclerosis—that is, if it was prescribed properly.

One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.

A lo largo de los años, la evolución del mercado ha comprobado lo sabias que han sido las estrategias enseñadas por Graham. A la vez que conserva la integridad del texto original, esta edición revisada incluye comentarios actualizados del famoso periodista financiero Jason Zweig, cuya perspectiva incorpora las realidades del mercado presente, traza paralelismos entre los ejemplos de Graham y los titulares financieros actuales, y brinda a los lectores una comprensión más plena de cómo hacer para aplicar dichos principios.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

Father of modern management, social commentator, and preeminent business philosopher Peter F. Drucker analyzed economics and society for more than 60 years. Now, for listeners everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker - an invaluable compilation of essential materials from the works of a management legend.

Mission Economy looks at the challenges facing us in a radically new way. Global warming, pollution, dementia, obesity, gun violence, mobility—these environmental, health, and social dilemmas are huge, complex, and have no simple solutions. Mariana Mazzucato argues we need to think bigger and mobilize our resources in a way that is as bold as inspirational as the moon landing—this time to the most "wicked" social problems of our time. We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation.

The Evolution of Everything is about bottom-up order and its enemy, the top-down twitch - the endless fascination human beings have with design rather than evolution, with direction rather than emergence. Drawing on anecdotes from science, economics, history, politics, and philosophy, Matt Ridley's wide-ranging, highly opinionated opus demolishes conventional assumptions that major scientific and social imperatives are dictated by those on high.

Compiled for the first time, and with Buffett's permission, these letters spotlight his contrarian diversification strategy, his almost religious celebration of compounding interest, his preference for conservative rather than conventional decision making, and his goal and tactics for bettering market results by at least 10 percent annually. Demonstrating Buffett's intellectual rigor, they provide a framework to the craft of investing that had not existed before.

In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes listeners deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains.

Biomimicry is rapidly transforming life on earth. Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes listeners into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; and many more examples.

Here's the audiobook to help you get what you want, and be happy with what you have. John Gray, the man responsible for helping millions of people improve their relationships in his bestselling Mars and Venus books, has written the essential guide to personal success.

In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.

In 2014, Elizabeth and Nate Thames were conventional 9-5 young urban professionals. But the couple had a dream to become modern-day homesteaders in rural Vermont. Determined to retire as early as possible in order to start living each day - as opposed to wishing time away working for the weekends - they enacted a plan to save an enormous amount of money: well over 70 percent of their joint take-home pay. Dubbing themselves the Frugalwoods, Elizabeth began documenting their unconventional frugality and the resulting wholesale lifestyle transformation on their eponymous blog.

When Max Marshall arrived on the campus of the College of Charleston in 2018, he hoped to investigate a small-time fraternity Xanax trafficking ring. Instead, he found a homicide, several student deaths, and millions of dollars circulating around the Deep South. He also opened up an elite world hidden to outsiders. Behind the pop culture cliches of “Greek life” lies one of the major breeding grounds of American power: 80 percent of Fortune 500 executives, 85 percent of Supreme Court justices, and all but four presidents since 1825 have been fraternity members.