Résultats Éditeur "Gildan Media" dans Développement commercial et entrepreneuriat

If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors.

John Galt, the fictional character from Ayn Rand's best-selling novel Atlas Shrugged has come to embody the individualist capitalist who acts in his own enlightened self interest, and in doing so lifts the world around him. Now, in I Am John Galt (2011), inspiring stories are gathered with the keen insight and analysis of well-known market commentator Donald Luskin and business writer Andrew Greta.

A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide.... With all of the recent emphasis on "big data", analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. The right business model can create overnight sensations - think of Groupon, the iPad, or Facebook.

The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and four guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

The ability of businesses to survive and thrive often requires unconventional thinking and calculated risk taking. The key is to make the right decisions - even under the most risky, uncertain, and turbulent conditions. In the new book, Surviving and Thriving in Uncertainty: Creating the Risk Intelligent Enterprise, authors Rick Funston and Steve Wagner suggest that effective risk taking is needed in order to innovate, stay competitive, and drive value creation.

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

What do businesspeople and entrepreneurs have in common with bikers? More than you'd suspect. The freedom of hitting the open road is a concrete extension of the need for freedom that encourages entrepreneurs to start businesses. The desire to succeed in business by doing it your own way is no different than the desire to hit the road and plot your own course on two wheels. The Biker's Guide to Business explores these parallels and offers hard-won business wisdom specially suited for business bikers who do it their way - whether out on the highways or in the corporate boardroom.

Don't Bring It to Work explores what happens when patterns originally created to cope with family conflicts are unleashed in the workplace? This groundbreaking book draws on the success of Sylvia Lafair's PatternAware program Total Leadership Connections. Throughout the book she shows how to break the cycle of pattern repetition and offers the tools that can turn unhealthy family baggage into creative energy that will foster better workplace associations and career success.

This is a great book and a must-listen for anyone who wants to understand the young people who are now or will soon join the workforce. It's one of the most useful value-added books about the millennial generation.

In Y-Size Your Business, Jason Ryan Dorsey, the Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself, he delivers an insider's view of his generation as well as more than 50 cost-effective, ready-to-use strategies that deliver immediate measurable results.

Organizations and employees now spend an average of $18,000 dollars per year per employee for health costs. These are direct costs, but the hidden costs of time out of the office, distraction, disengagement, and turnover far exceed them. The Healthy Workplace Nudge explains the findings of research on 100 large organizations that have tackled the problems of employee health costs and disengagement in four fresh ways and explains how to create a workplace that is good for people, releases them to what they do best and enjoy most, and produces great and profitable work.

Uncover the methods of megastars like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard Branson, who make the world a better place through purposeful - and highly successful - business strategies. The stellar authorial team shares in candid detail the setbacks and achievements they experienced building successful enterprises and charities - with purpose.

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs.

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

There's a bewildering array of management tools out there. And they all promise to help you excel at the toughest parts of your job: defining your organization's strategic direction, managing customers and costs, and boosting workforce performance. But just 30 percent of these tools deliver as intended. Why? As Jeremy Hope and Steve Player reveal in Beyond Performance Management, while many tools are sound in theory, they're misused by most organizations. For example, executives buy and implement a tool without first asking, "What problem are we trying to solve?"

The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others.

A corporate executive loses his voice and discovers a new pathway to organizational excellence, built on the premise of dispersed power and shared leadership.

Managers are significant actors in contemporary organizations, and yet there is very little deep-level analysis of what managers do and how they understand their managerial selves and social situations. Instead of evaluating management techniques according to their internal logic and systematic qualities, this audiobook advances the "practice perspective" using behavior and activities of successful, experienced, and skilled managers as the primary data for theorizing good management.

This book brings together leading organization scholars and business historians to examine the opportunities and challenges of incorporating historical research into the study of firms and markets. It examines the reasons for the growing interest in historically grounded research in management departments and business schools, and considers both the intellectual and practical questions the endeavor faces.