Résultats Éditeur "Gildan Media" dans Développement commercial et entrepreneuriat

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.

Attention Pays spotlights on the power of attention and absolute focus. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships, and peace, it's time to pay attention to what matters most. This book includes powerful tips and tricks to increase profitability, describes how to achieve maximum accountability and results, provides strategies to help you productively manage daily tasks, and offers guidance on improving your daily attention and focus.

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

HBR Guide to Crafting Your Purpose debunks three misconceptions about purpose at work: that purpose is found, that you have only one, and that it remains the same over time. Packed with tips and advice for how you can cultivate more meaning in your life and at work, this book teaches you how to endow everything you do with purpose each day.

There are four stages of transition that all of us experience when making a successful adjustment to a new work situation...and eight common, potentially negative consequences that are likely to accompany any organizational change initiative. Leaders who understand these four stages and who understand the human dynamics behind the eight most common challenges can improve their odds of success.

How does a suburban pizza joint end up profiled on national magazine covers and network TV news? (Hint: The secret is not in the sauce.) When Nick Sarillo decided to open a family-friendly pizza restaurant in the suburbs of Chicago, people thought he was nuts. Having worked as a carpenter for much of his adult life, he lacked any formal experience in restaurants or in managing a small business. Everyone told him no one else would ever care about his place the way he did.

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.

It's easy to get caught up in the day-to-day demands of your current job and lose sight of the big picture, but with a typical career spanning fifty years or more, you do so at your own peril. It's up to you to chart your own course to professional success. We've combed through hundreds of articles in the Harvard Business Review archive and selected the 10 most important ones to help you develop yourself, make the right career moves, navigate inevitable detours and disruptions, and turn your professional dreams into reality.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

Managing the Unexpected, third edition, is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions. Revised to reflect events emblematic of the unique challenges that organizations have faced in recent years, including bank failures, intelligence failures, quality failures, and other organizational misfortunes, often sparked by organizational actions, this critical book focuses on why some organizations are better able to sustain high performance in the face of unanticipated change.

In Why Smart Executives Fail, Sydney Finkelstein uncovers - with startling clarity and unassailable documentation - the causes regularly responsible for major business breakdowns. Why Smart Executives Fail relates the stories of great business disasters and demonstrates that there are specific, identifiable ways in which many businesses regularly make themselves vulnerable to failure.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out, and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Two Harvard Business School professors synthesize 200 years of thought along with the latest research drawn from the biological and social sciences to propose a new theory, a unified synthesis of human nature. Paul Lawrence and Nitin Nohria have studied the way people behave in that most fascinating arena of human behavior - the workplace - and from their work they produce a book that examines the four separate and distinct emotive drives that guide human behavior.

Want to build a six-figure-income business? Only a truly engaged and motivated team can get you there. In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. A community that individuals will be impatient to enter, energized to participate in, and reluctant to leave. When you focus on people ahead of products, they will contribute more and bring others into the fold - and your business will skyrocket.

Streamline KPIs to craft a simpler, more effective system of performance measurement.

Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board and also delivers a call to social entrepreneurship and sustainable business practices.

Straight from the China CEO: Advice on leading operations in the world's fastest-moving, highest stakes market. Twenty-five top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market. China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China is an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China.