Résultats Éditeur "Hachette Audio" dans Développement commercial et entrepreneuriat

The Harvard Business School has its own boot camp, and you're the prize recruit. Let leading marketing consultant Mark Stevens teach you the strategies of the business world's most rewarding training program...without the big tuition pricetag.

When was the last time you took a course to make yourself more marketable, and found yourself wondering just what in the world you were doing? Or watched "square peg" employees dropped into "round hole" positions only to fail miserably as revenues tumbled? There's a lesson to be learned in... Animals, Inc.

Follow this Path shows you how the traditional ways to engage people no longer apply in today's world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

You know startups are hard, but what is it like to fail, or have a falling out with your co-founder, or to go through hundreds of pitches in an effort get funded? In Tech Boss Lady, Adriana Gascoigne dives into the gritty, raw side of startups. She shares her own story - of defying Silicon Valley's boy's club and founding the largest organization for female entrepreneurs in the world - as well as candid true tales from more than 20 leading women in tech. The result: a no-nonsense guide for the entrepreneur, intrapreneur, and Tech Boss Lady within each of us.