Résultats Éditeur "Penguin Audio" dans Développement commercial et entrepreneuriat

Forget about building a business - businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship - and a new manifesto for business.

David Rowan travels the globe in search of the most exciting and pioneering start-ups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley.

Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her 30s, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep - and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue.

Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't belong just to geeks designing mobile apps and virtual-reality headsets or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things.

For the first time, leadership expert Jeffrey Hull shares the secrets, strategies, and science underlying his and his clients' successes. Interweaving real-life stories with practical tips and the latest evidence-based research, he equips listeners with the insights they need to thrive in today's world.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

As start-ups use technology to shape the way we live, work, and learn, they're taking on challenges in sectors like health care, infrastructure, and education, where failure is far more consequential than a humorous chat with Siri or the wrong package on your doorstep. These start-ups inevitably have to face governments responsible for protecting citizens through regulation. Love it or hate it, we're entering the next era of the digital revolution: the Regulatory Era.

The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals how tribes form and grow in surprising and powerful ways.

Lisa Sugar has an amazing job. She spends her days at PopSugar creating content about pop culture, must-have handbags and makeup, healthy recipes, and Instagram-worthy sweets. She manages an enormously successful, growing company with employees who love what they do. And her life is just as great at home. She and her husband have three daughters, and she's the number one soccer mom who loves reading bedtime stories every night.

In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world’s biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What’s really going on with the new wave of China’s disruptors? Alibaba wasn’t an outlier - it’s one of a rising tide of thriving Chinese companies, mostly but not exclusively in the technology sector. Now Edward Tse reveals how China got to this point, and what the country’s rise means for the United States and the rest of the world.

Linda Rottenberg has spent her career helping innovators think big. "If people aren't calling you crazy, you aren't thinking big enough," she says. These days taking chances isn't just for young college dropouts in hoodies. Whether you work at a Fortune 500 company, a non-profit, or a mom-and pop store, everybody needs to think and act like a changemaker. We all need to be nimble, adaptive, daring, and maybe even a little crazy, or risk being left behind.

In Competition Is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few. Meagher has spent years campaigning against these multi-billion- and trillion-dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment.

Penguin presents the audiobook edition of Michael O'Leary by Matt Cooper, read by Stephen Hogan. September 2017. Ryanair cancels over 700,000 bookings, and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table.

Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible audiobook John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides listeners with ways to integrate them into their own work.

There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how. Nathan Jamail, a leading consultant, professional speaker, and the president of his own group of businesses, trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member.

Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to question some fundamental assumptions about risk management and economic forecasting. No one with any meaningful role in economic decision making in the world saw beforehand the storm for what it was. How had our models so utterly failed us? To answer this question, Alan Greenspan embarked on a rigorous and far-reaching multiyear examination of how Homo economicus predicts the economic future, and how it can predict it better.

Great Britain? is a much-needed antidote to the pervading sense that Britain is going backwards rather than forwards. It is both a clear-eyed and rigorous diagnosis of the problems facing our country – a unique toxicity of huge inequality and stagnant economic growth – and a hopeful case for reclaiming a different future: by building an investment nation of good work, resilient communities and secure homes, a society in which both burdens and prosperity are shared.

Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.

In the autumn of 2010, a little-known New Zealander called Joe Schmidt took over as head coach at Leinster. He had never been in charge of a professional team. After Leinster lost three of their first four games, a prominent Irish rugby pundit speculated that Schmidt had 'lost the dressing room'. Nine years on, Joe Schmidt has stepped down as Ireland coach having achieved success on a scale never before seen in Irish rugby.