Résultats Éditeur "Penguin Audio" dans Développement commercial et entrepreneuriat

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

As start-ups use technology to shape the way we live, work, and learn, they're taking on challenges in sectors like health care, infrastructure, and education, where failure is far more consequential than a humorous chat with Siri or the wrong package on your doorstep. These start-ups inevitably have to face governments responsible for protecting citizens through regulation. Love it or hate it, we're entering the next era of the digital revolution: the Regulatory Era.

The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals how tribes form and grow in surprising and powerful ways.

Lisa Sugar has an amazing job. She spends her days at PopSugar creating content about pop culture, must-have handbags and makeup, healthy recipes, and Instagram-worthy sweets. She manages an enormously successful, growing company with employees who love what they do. And her life is just as great at home. She and her husband have three daughters, and she's the number one soccer mom who loves reading bedtime stories every night.

Linda Rottenberg has spent her career helping innovators think big. "If people aren't calling you crazy, you aren't thinking big enough," she says. These days taking chances isn't just for young college dropouts in hoodies. Whether you work at a Fortune 500 company, a non-profit, or a mom-and pop store, everybody needs to think and act like a changemaker. We all need to be nimble, adaptive, daring, and maybe even a little crazy, or risk being left behind.

In Competition Is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few. Meagher has spent years campaigning against these multi-billion- and trillion-dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment.

Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to question some fundamental assumptions about risk management and economic forecasting. No one with any meaningful role in economic decision making in the world saw beforehand the storm for what it was. How had our models so utterly failed us? To answer this question, Alan Greenspan embarked on a rigorous and far-reaching multiyear examination of how Homo economicus predicts the economic future, and how it can predict it better.

John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire.

Forget about building a business - businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship - and a new manifesto for business.

In the autumn of 2010, a little-known New Zealander called Joe Schmidt took over as head coach at Leinster. He had never been in charge of a professional team. After Leinster lost three of their first four games, a prominent Irish rugby pundit speculated that Schmidt had 'lost the dressing room'. Nine years on, Joe Schmidt has stepped down as Ireland coach having achieved success on a scale never before seen in Irish rugby.

Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez, introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs. Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't belong just to geeks designing mobile apps and virtual-reality headsets or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things.

Growing up in Depression-era Texas, Mary Kathlyn Wagner is a dutiful daughter and diligent student with ambition aplenty and no place to use it. She marries at sixteen, is a grandmother by thirty-four. Addicted to the praise and prizes of direct selling, she peddles cleaning products to other housewives—hoping this will somehow make her dreams come true. After a string of failed marriages, she starts her own company when she is forty-five. Soon millions know her as the little lady in the big wig who gives away pink Cadillacs.

David Rowan travels the globe in search of the most exciting and pioneering start-ups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley.

When Lloyd Blankfein was attacked as a Wall Street fat cat, he had to smile, thinking of his precarious childhood in the notorious public housing projects of East New York, Brooklyn, and a high school so chaotic he didn’t feel safe enough to use the bathroom once in his time there. Harvard was a total moon shot, and his outsider status never wore off, there or at Harvard Law. Street Wise is a delightfully honest, sharp and often very funny reckoning with the author’s education—in finance, human nature, and the workings of the world.

Formula 1 teams operate at the highest level of any competitive sport – and indeed of any industry. With huge sums of money, global prestige and even lives on the line, they must constantly work at an elite level to survive and succeed. Drawing on over a decades’ worth of experience working for one of the most successful F1 teams in history, Marc Priestley shows how you can take lessons learned from and amongst the world’s best, and use them in your work and life.

A powerful guide to successful, transformative entrepreneurship for the under-represented from Eric Collins, host of the award-winning Channel 4 reality business show The Money Maker. At a time when half of Black households in the UK live in persistent poverty—over twice as many as their white counterparts—We Don't Need Permission argues that investing in Black and under-represented entrepreneurs in order to create successful businesses is the surest, fastest socio-economic game-changer there is.

Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time post (and its $17,310 annual salary) as a member of the Georgia House of Representatives necessitated striking out on her own as a consultant—her first small business. Then, Stacey and her friend Lara Hodgson launched an infrastructure advisory firm—named Insomnia Consulting because they did their best thinking at 3:00 a.m.—and then another business, and then another.

Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way? In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life.