Résultats Éditeur "Recorded Books" dans Marketing et ventes

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

Shut Up, Stop Whining, and Get a Life is a Wall Street Journal number-one best seller that isn't afraid to tell you it's time to change. From motivational speaker Larry Winget, also known as "The Pit-bull of Personal Development" and "The World's Only Irritational Speaker", comes a not-so-typical self-help book. Winget's hilarious and in-your-face observations about the sometimes ugly truth of life will kick you in the butt and encourage you to change your life for the better.

When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.

Over the course of a decade spent reporting on the ground in China as a financial journalist, Dinny McMahon gradually came to the conclusion that the widely held belief in China’s inevitable economic ascent is dangerously wrong. Debt, entrenched vested interests, a frenzy of speculation, and an aging population are all pushing China toward an economic reckoning. China’s Great Wall of Debt unravels an incredibly complex and opaque economy, one whose fortunes - for better or worse - will shape the globe like never before.

Will Africa be the world's next hub of manufacturing? China is answering in the affirmative and investing accordingly. This book dispels the notion that this crucial story is merely about China's exploitation of Africa's resources, illuminating deep questions about our own Western approach to development and the implications for the future of manufacturing. The fact that China sees Africa not for its poverty but for its potential wealth is a striking departure from the attitude of the West, in particular the United States.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

In How to Kill a Unicorn, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don’t.

Ken Fisher knows a thing or two about what works and what's bunk when it comes to investing wisdom. Bringing together some of Ken's best myth debunking and market sleuthing of the past 25 years, in an easy-to-digest, bite-sized format, The Little Book of Market Myths exposes some of the most common - and deadly - myths investors swear by. And he demonstrates why subscribing to the rule-of-thumb approach to investing could prevent you from reaching your long-term investing goals.

Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.

In Ringside Stories, real estate guru Dick Corbett reveals the secrets to his success in business and in life, tracking the rough-and-ready life of a man who won't accept failure as an outcome. Setbacks large and small are taken as lessons for the future, and one small success leads to another, larger one until the dream achieved is grander than any restless youth could have imagined.

What's happened to real? In a world of jargon, acronyms, and distrust, does authenticity in leadership mean anything anymore? The answer is a resounding yes. Businesses and organizations are starving for real communication and authentic leadership. But there's a lot of baggage and distrust to overcome. With real-life case studies, pointers, and guidelines, leadership consultant Gabrielle Dolan shows you how authenticity can earn trust with honest communication, and why it's well worth the effort.

Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".

It's very likely that best practices - ideas, processes, and strategies that are commonplace in your industry - are actually hurting your business. Although best practices can help businesses operate more competitively and efficiently, they are often outdated, harmful, and a hindrance to innovation. In Breaking Bad Habits, Freek Vermeulen, a strategy professor at London Business School, offers the tools to identify bad practices, eliminate them from your organization, and then move on to create new sources of innovation and growth by outthinking your competitors.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

In this indispensable new book, Andrew Winston provides 10 crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.

You have a great idea. Now what? That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.

The rise of digital communications has led to three emergent, often problematic, forces: automation, the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between seller and consumer. Following in the footsteps of their popular website and podcast, educators and entrepreneurs Dr. Reshan Richards and Stephen Valentine created this audiobook to address the challenges brought on by these rising trends.