Titres dans Marketing et ventes

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Vous pouvez obtenir 2 fois, 10 fois ou 100 fois plus de prospects que vous n'en avez actuellement sans rien changer à ce que vous vendez...Ce livre contient les manuels de jeu qui m'ont permis de passer du stade où je dormais sur le sol de ma salle de sport à celui où je possède un portefeuille d'entreprises qui génèrent 200 000 000 $ par an en moins d'une décennie.

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Coaches, Consultants & Service Providers! Want to increase your sales closing rate to 70%+ even to cold contacts while still feeling 100% authentic? Now imagine what that will do to your bottom line! This podcast is hosted by Eileen Wilder, who has coached hundreds of students to 6 and 7-figure businesses. On this podcast, I'll be sharing strategies, resources, and proven high-ticket sales and closing tactics that will grow your business today! You can connect with any questions on Facebook or Instagram @eileenwild. If you find value in this podcast, all we ask if you leave an honest review ...

In the years following the publication of Patrick Lencioni's best seller, The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the five dysfunctions, using tools, exercises, assessments, and real-world examples.

Fast-paced and down-to-earth, Delivering Happiness shows how a different kind of corporate culture is a powerful model for achieving success, and concentrating on the happiness of those around you can dramatically increase your own.

In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages listeners to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

In their book Abundance, best-selling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the best-selling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next 10 years of rapid technological disruption.

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

A “gripping” (The Washington Post) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society. “Reads like a thriller . . . masterfully illuminates the...

"An instant classic." —Arianna Huffington "Will inspire people from across the political spectrum." —Jonathan Haidt An essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater...

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

With expert techniques that can improve sales and communication skills of everyone from Fortune 500 sales professionals to strip mall shoes salesmen, this guide teaches listeners how to recognize vital nonverbal clues, how to resolve the five most common customer concerns during the sales process, and even includes a homeowner's guide on how to effectively get rid of door-to-door salespeople.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.