Résultats Éditeur "Hachette Audio" dans Marketing et ventes

How to Grow When Markets Don't addresses this problem and offers real solutions. The authors offer methods to enhance existing asset bases through acquisitions, partnerships, and licensing, and suggest that companies learn not to depend on the CEO to solve the growth crisis. While creating growth in company value has never been an easy task, this program addresses the need for solid and sensible advice.

Knowing that entrepreneurs have no time to waste, Ramberg presents simple and effective guidance that can be put to use right away. This book will be indispensable for every small business owner, from a family-owned store to a venture capitalist-backed start up.

Two noted authors show that the direction of business now is instinctive, nomadic, and ever-changing. Digital Aboriginal will help managers, entrepreneurs, and CEOs develop a clearer vision of new markets, new companies, and new rewards on the digital frontier.

In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of kick-starter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. In this audiobook, Daly takes listeners deep inside her most successful campaigns. Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

Business Guru Gail Kasper has helped sales representatives from some of the world's largest companies produce hundreds of thousands of dollars in revenues. In today's economic environment, there is no room for being reactive and waiting for the telephone to ring. Learn how to book appointments with high-level decision makers today! Listen in, take notes, and get ready to earn the income you deserve.

Dot.Bomb is the amazing story of the Internet gold rush as it could only be told by an insider. As SVP of Communications at Value America, David Kuo saw it all: sky's-the-limit optimism, hundreds of millions of dollars spent in a grab for eyeballs and market share, investors slavering to be on the inside, and the belief that there really were new rules. But Value America's plan to sell merchandise directly to manufacturers over the Internet fell apart in the blink of an eye...

Do you know the four winning mindsets of champions? A selection from the best-selling Sales Dogs.

Are you ready to buy or sell a business? Learn what you need to consider right at the start. A selection from the best-selling Rich Dad Advisors: Buying and Selling a Business.

Progressive marketing strategies are a must to increase company exposure and revenues! Specifically designed for new entrepreneurs, this program is also excellent for any existing business owner struggling to step into the online age. Gail Kasper breaks down the process into simple, easy-to-do steps that will help you generate an online buzz, define your brand, and capitalize on the seven essential elements to enhancing your online presence.

Everyone knows you can't build things in America anymore. Everyone, that is, except John D. Bassett III. While one corporation after another exported their manufacturing to high-volume factories in low-wage locations overseas, Bassett's traditional wood bedroom furniture manufacturing company has not only survived but thrived making premium products right here in America. When everyone else was rushing for the exits, Bassett bet on the talent, dedication, and uncompromising quality of American workmanship.

India is a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences in a culture that has never known such luxuries before. But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome.

To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

The untold story of how America once created the most successful economy the world has ever seen and how we can do it again.