Résultats Éditeur "Random House Audio" dans Marketing et ventes

They think you're cool! Yes, you, the Audible listener! In this exclusive interview, Ryan Mathews and Watts Wacker explain the phenomena they call the "Deviant's Advantage" and discuss companies that have capitalized on the advantage as well as those that failed to recognize the opportunity. Hear what they say about science, coming trends, and you, the Audible listener.

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

In Search of an Adarsh Indian StateIn India, public policies are all around us. Despite this pervasiveness, yeh public sab nahin jaanti hai (the public doesn't know it all).Questions are rarely asked of the Indian State-the institution that makes rules, bends them and punishes others for...

The cry for a more inclusive form of capitalism is growing. But the irony is we are using the same tools that caused the excesses of shareholder capitalism—incentives and regulations—to drive responsible behaviour.Eighteenth-century economist Adam Smith propagated profit maximization as the...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies. Most established companies face a key survival challenge, says David Kidder, CEO of Bionic, lifelong entrepreneur, and angel investor in more than thirty...

Great salespeople are made, not born. Now you can learn how to get the winning edge in the art of selling from America's 5 best sales professionals: Martin Shafiroff, the world's #1 stockbroker; Bettye C. Hardeman, America's #1 residential real-estate agent; Joe Gandolfo, the world's #1 life insurance agent; Mary Kay Ash, founder and chairman of Mary Kay Cosmetics, Inc.; and Buck Rodgers, IBM's legendary super-salesman.

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize...

An inside look at the secretive world of elite philanthropists--and how they're quietly wielding ever more power to shape American life in ways both good and bad. While media attention focuses on famous philanthropists such as Bill Gates and Charles Koch, thousands of donors are at work below...

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Bloomberg Forbes The Spectator Recipient of Foreign Policy's 2013 Albie Award A powerful portrayal of Jeffrey Sachs's ambitious quest to end global poverty "The poor you will always have with you," to cite the Gospel of Matthew 26:11...

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche. In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor. This book will make you...

An essential, galvanizing narrative about making a difference here and abroad—a road map to becoming the most effective global citizens we can be. In their number one New York Times best seller Half the Sky, husband-and-wife team Nicholas D. Kristof and Sheryl WuDunn brought to light struggles...

To compete with today's increasing globalization and rapidly evolving technologies, individuals and organizations must take their ability to learn--the foundation for continuous improvement, operational excellence, and innovation--to a much higher level. In Learn or Die, Edward D. Hess combines...

Remote work is here to stay,so if you can do it well, you're ahead of the game! The remote work revolution has been rapidly accelerated by the COVID-19 pandemic. How to Thrive in the Virtual Workplace shares insights from the remote employee, manager and leader perspectives, offering a blueprint...

From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to...

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.