Résultats Éditeur "Random House Audio" dans Marketing et ventes

Jeffrey Sachs - celebrated economist, special advisor to the Secretary General of the United Nations, and author of the influential best seller The End of Poverty - disagrees. In his view, poverty is a problem that can be solved. With single-minded determination he has attempted to put into practice his theories about ending extreme poverty, to prove that the world's most destitute people can be lifted onto "the ladder of development."

In 1982, business guru Tom Peters co-authored In Search of Excellence, one of the most influential business guides of all time. More recently, through 400 seminars in 47 states and 22 countries, Peters reexamined, refined, and reinvented his views on innovation, the #1 survival strategy, he asserts, for businesses of the next millennium.

A Path Appears is even more ambitious in scale: nothing less than a sweeping tapestry of people who are making the world a better place and a guide to the ways that we can do the same - whether with a donation of $5 or $5 million, with our time, by capitalizing on our skills as individuals, or by using the resources of our businesses.

To compete with today's increasing globalization and rapidly evolving technologies, individuals, and organizations must take their ability to learn - the foundation for continuous improvement, operational excellence, and innovation - to a much higher level.

By 2027, the Creator Economy is projected to be worth $500 billion—and the highest leverage lies with individual creators and small businesses who know how to play the game.

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.

Waste. We spend a great deal of energy trying to avoid it, but once you train your eyes to look for it, you’ll see it all around you - in your home, your business, and your everyday life. In Wasted, futurist Byron Reese and entrepreneur Scott Hoffman take readers on a fascinating journey through this modern world of waste, drawing on science, economics, and human behavior to envision what a world with far less of it - or none of it at all - might look like.

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.

We all know the bad news. The heady promise of the Arab Spring has given way to repression, civil war, and an epic refugee crisis. Economic growth is sputtering. Income inequality is rising around the world. And the threat of ISIS and other extremist groups keeps spreading. We are living in an age of unprecedented, irreversible decline - or so we're constantly being told. Jonathan Tepperman's The Fix presents a very different picture.

Imagine a world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining - that world is already emerging.

In 1994, Patagonia invited representatives from 75 grassroots nonprofit organizations to gather and learn from active experts how to be more effective at what they do. In 2016, Patagonia published Tools for Grassroots Activists, a compilation of presentations from the Tools conferences, accompanied by case studies and inspiring essays from environmental leaders. The world since then has changed in profound ways, and this new edition reflects the world we now occupy.

Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

Pick an environmental issue. Maybe air pollution, toxic waste, or deforestation. These all seem like solid choices, but none of these is actually an environmental problem—at least, not at its heart. Deep down, they are economic problems. Nearly all the issues we classify as environmental stem from defects in the DNA of America's current market system. This is emphatically true of our greatest environmental threat: global warming. With a focus on climate change, journalist and author Robert S. Devine reveals the fundamental flaws in the economy that enable environmental degradation.

While media attention focuses on famous philanthropists such as Bill Gates and Charles Koch, thousands of donors are at work below the radar promoting a wide range of causes. David Callahan charts the rise of these new power players and the ways they are converting the fortunes of a second Gilded Age into influence. He shows how this elite works behind the scenes on education, the environment, science, LGBT rights, and many other issues - with deep impact on government policy.

In this powerful, incisive book, David Pilling reveals the hidden biases of economic orthodoxy and explores the alternatives to GDP, from measures of wealth, equality, and sustainability to measures of subjective well-being. Authoritative, provocative, and eye-opening, The Growth Delusion offers witty and unexpected insights into how our society can respond to the needs of real people instead of pursuing growth at any cost.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.