Résultats Éditeur "Random House Audio" dans Marketing et ventes

The clear-eyed, definitive history of the modern American economy and the decline of the American Dream, from the Pulitzer Prize–winning columnist behind The New York Times's “The Morning” newsletter. “With the even-handed incisiveness that has made him one of the country’s...

At times when you feel let down due to the lack of self-confidence, you must read the book The Habit Of Winning: Stories To Inspire, Motivate And Unleash The Winner Within for a boost. This motivational book is a wonderful collection of short and inspirational stories and facts, which have the...

The billionaire co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin...

A provocative critique of the pieties and fallacies of our obsession with economic growth We live in a society in which a priesthood of economists, wielding impenetrable mathematical formulas, set the framework for public debate. Ultimately, it is the perceived health of the economy which...

In Search of an Adarsh Indian StateIn India, public policies are all around us. Despite this pervasiveness, yeh public sab nahin jaanti hai (the public doesn't know it all).Questions are rarely asked of the Indian State-the institution that makes rules, bends them and punishes others for...

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which...

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can...

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work...

From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing...

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Bloomberg Forbes The Spectator Recipient of Foreign Policy's 2013 Albie Award A powerful portrayal of Jeffrey Sachs's ambitious quest to end global poverty "The poor you will always have with you," to cite the Gospel of Matthew 26:11...

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies. Most established companies face a key survival challenge, says David Kidder, CEO of Bionic, lifelong entrepreneur, and angel investor in more than thirty...

To compete with today's increasing globalization and rapidly evolving technologies, individuals and organizations must take their ability to learn--the foundation for continuous improvement, operational excellence, and innovation--to a much higher level. In Learn or Die, Edward D. Hess combines...

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize...

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your...

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to...

Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being "Amazoned," and how do I "anticipate my competitors, launch a preemptive digital strike...

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright...