Résultats Éditeur "HarperAudio" dans Marketing et ventes

2025 NAUTILUS BOOK AWARDS GOLD WINNER “A Book of Balance should be read by every architect, engineer, manager, leader, and anyone with authority in the creation of our modern world... Everyone can benefit from this book and the ancient wisdom it offers."" — Garden Marcus, author of How to...

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce. For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the...

A social activist and an entrepreneur remake the future of investing and business, offering a win-win road map for creating wealth and addressing inequalities by investing in groundbreaking tech companies that defy assumptions from Silicon Valley to Wall Street. Companies backed by venture...

The year was 1983. A cotton trader, still in his early thirties, began to dream big. His aspiration was to become an 'industrialist'. The venture he was about to embark on was uncharted territory for him. He knew nothing about cement, limestone or anything remotely associated with it.

A veteran journalist follows an inspiring ensemble cast of small business owners fighting to keep their businesses alive through Covid-19, while exploring the sweeping trends and government policies that had brought small businesses to the breaking point long before the coronavirus hit. There...

Two market experts deconstruct the drivers and inhibitors to innovation in the digital economy, explain how large tech companies can stifle disruption, assess the toll of their technologies on our well-being and democracy, and outline policy changes to take power away from big tech and return...

A major new exploration of the economics of animal exploitation and a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, from the renowned animal-rights advocate Wayne Pacelle, President/CEO of the Humane Society of the United States and New...

Two experts who have summited the tallest mountain on each of the seven continents—and scaled the highest peaks in corporate sales and business—examine what it takes to achieve success. In making the grueling journey to the top of Mount Everest, Susan Ershler and John Waechter joined the...

Green Business Practices For Dummies provides readers with the information they need to reduce the environmental impact of the business with out reducing their bottom line. The practical and expert advice and tips presented in this title benefits business owners at all levels, from large...

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

Financial journalist Riva Froymovich has good reason to be anxious about the financial turmoil facing Generation Y. This is her generation. Indeed, Generation Y has suffered the brunt of the financial crisis and great recession. For those in the U.S. born after 1976, the American dream is a is...

In this essential book written by a rural native and Silicon Valley veteran, Microsoft’s Chief technology officer tackles one of the most critical issues facing society today: the future of artificial intelligence and how it can be realistically used to promote growth, even in a shifting...

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...

A demographic futurist explains the coming Super Age—when there will be more people older than sixty-five than those under the age of eighteen—and explores what it could mean for our collective future. Societies all over the world are getting older, the result of the fact that we are...