Résultats Éditeur "Gildan Media" dans Marketing et ventes

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Imagine making a few small adjustments to your workday to discover latent talents you didn't know you had. In Mind Over Business, sports psychologist Ken Baum applies a proven system for peak performance that will help you reach your goals no matter what business you are in. Every day, Baum earns his living by guiding people to maximize their career and potential. Now he translates his unique knowledge and techniques into a program you can use to thrive in every aspect of your career.

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated second edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it - as well as how they are creating the capabilities to keep growing in the future.