Résultats Éditeur "Audible Studios" dans Économie

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

The truth shall set you free. Ignoring it will cost you a fortune. It has become clear that we are living a lie, and it has brought devastating results: Bankruptcy among churchgoers is equally as high as for those who don't attend. Financial misconduct is destroying marriages, families, individuals, and churches. A record number of churches are in foreclosure.

A journey into the glittering, surreal heart of 21st century Russia: into the lives of Hells Angels convinced they are messiahs, professional killers with the souls of artists, bohemian theatre directors turned Kremlin puppet-masters, supermodel sects, post-modern dictators and oligarch revolutionaries.

Alan S. Blinder - esteemed Princeton professor, Wall Street Journal columnist, and former vice chairman of the Federal Reserve Board under Alan Greenspan - is one of our wisest and most clear-eyed economic thinkers. In After the Music Stopped, he delivers a masterful narrative of how the worst economic crisis in postwar American history happened, what the government did to fight it, and what we must do to recover from it.

Jesus taught his followers that it is easier for a camel to go through the eye of a needle than for a rich man to enter heaven. Yet by the fall of Rome, the church was becoming rich beyond measure. Through the Eye of a Needle is a sweeping intellectual and social history of the vexing problem of wealth in Christianity in the waning days of the Roman Empire, written by the world's foremost scholar of late antiquity.

Loin d’être le remède miracle aux crises auxquelles nous faisons face, la croissance économique en est la cause première. Derrière ce phénomène mystérieux qui déchaine les passions, il y a tout un système économique qu’il est urgent de transformer. Dans cet essai d’économie accessible à tous, Timothée Parrique vient déconstruire l’une des plus grandes mythologies contemporaines : la poursuite de la croissance.

This groundbreaking book is the first to both identify the wide range of political risks that global firms face and show investors how to effectively manage them. Written by two of the world's leading figures in political risk management, it reveals that, while the world remains exceedingly risky for businesses, it is by no means incomprehensible. The authors provide a wealth of unique methods, tools, and concepts to help understand political risk, showing when and how political risk analysis works - and when it does not.

What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Tim Wise is one of America's most prolific public intellectuals. His critically acclaimed books, high-profile media interviews, and year-round speaking schedule have established him as an invaluable voice in any discussion on issues of race and multicultural democracy. In Under the Affluence, Wise discusses a related issue: economic inequality and the demonization of those in need.

An acclaimed classic detailing the economic history of America in the late nineteenth and early twentieth centuries and exposing the capitalist giants who changed the world. Frederick Lewis Allen’s insightful financial history of the United States - from the late 1800s through the stock market collapse of 1929 - remains a seminal work on what brought on America’s worst economic disaster: the Great Depression.

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

A toxic ideology rules the world of extreme competition and individualism. It misrepresents human nature, destroying hope and common purpose. Only a positive vision can replace it, a new story that re-engages people in politics and lights a path to a better world. George Monbiot shows how new findings in psychology, neuroscience and evolutionary biology cast human nature in a radically different light: as the supreme altruists and cooperators.

Una frattura si allarga sempre di più. L'abbiamo ignorata, sottovalutata, creduta lontana, eppure da cinquant'anni si amplia e si ramifica, spalancando voragini tra i continenti, le nazioni e i cittadini stessi. È "The Divide", il divario economico tra ricchi e poveri del mondo: 4,3 miliardi di persone vivono con meno di 5 dollari al giorno mentre otto uomini posseggono la stessa ricchezza della metà più povera del pianeta.

The Narendra Modi government's sudden demonetization of '500 and '1,000 notes in November 2016 failed to put a dent in the black economy but caused untold hardship to hundreds of millions of Indians. It has crippled the country's economy for a long time to come. In this book, Arun Kumar, the country's leading authority on the black economy, tells us why Modi's gambit failed.

When turmoil strikes world monetary and financial markets, leaders invariably call for "a new Bretton Woods" to prevent catastrophic economic disorder and defuse political conflict. The name of the remote New Hampshire town where representatives of 44 nations gathered in July 1944, in the midst of the century's second great war, has become shorthand for enlightened globalization.

In Reckless Endangerment, Gretchen Morgenson, the star business columnist of The New York Times, exposes how the watchdogs who were supposed to protect the country from financial harm were actually complicit in the actions that finally blew up the American economy.

Why does England lose? Why does Scotland suck? Why doesn't America play the sport internationally... and why do the Germans play with such an efficient but robotic style? Using insights and analogies from economics, statistics, psychology and business to cast a new and entertaining light on how the game works, Soccernomics reveals the often surprisingly counterintuitive truths about soccer.

In this eloquent challenge to the reigning wisdom on globalization, Dani Rodrik reminds us of the importance of the nation-state, arguing forcefully that when the social arrangements of democracies inevitably clash with the international demands of globalization, national priorities should take precedence. Combining history with insight, humor with good-natured critique, Rodrik’s case for a customizable globalization supported by a light frame of international rules shows the way to a balanced prosperity as we confront today’s global challenges in trade, finance, and labor markets.

From the poisoned rivers, barren wells, and clear-cut forests, to the hundreds of thousands of farmers who have committed suicide to escape punishing debt, to the hundreds of millions of people who live on less than two dollars a day, there are ghosts nearly everywhere you look in India. India is a nation of 1.2 billion, but the country's 100 richest people own assets equivalent to one-fourth of India’s gross domestic product.

When Jean Tirole won the 2014 Nobel Prize in Economics, he suddenly found himself being stopped in the street by complete strangers and asked to comment on issues of the day, no matter how distant from his own areas of research. His transformation from academic economist to public intellectual prompted him to reflect further on the role economists and their discipline play in society. The result is Economics for the Common Good, a passionate manifesto for a world in which economics, far from being a "dismal science," is a positive force for the common good.