Titres dans Communication d'entreprise

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

A large and growing number of people are distracted, overwhelmed, and isolated today and this has resulted in a steep decline in receptivity to another sales pitch, call, or email. And the harder you try to sell, the greater the resistance. Unreceptive reveals the surprisingly simple and refreshing solution to this problem that is a sharp contrast to traditional approaches to selling, revealing why the receptivity of an audience is far more important than the power of the message.

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

Why do we so often fail to connect when speaking with business colleagues, family members, or friends? Wouldn't you like to make yourself heard and understood in all of your relationships? Using vivid examples, easy-to-learn techniques, and practical exercises for becoming a better listener and making yourself heard and understood, Dale Carnegie will show you how it's done, even in difficult situations.

Almost 90 percent of financial advisors fail at being financial advisors. Why? Because advisors, brokers, reps, and agents need to see more people to make more sales appointments. This audiobook covers everything you need to know about going to the right places, saying the right things, and meeting the right people - absolutely mandatory for a financial advisor or sales producer that's serious about making more and better connections!

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

Unleash Your Leadership Potential: Unlock Unprecedented Success in Just 30 Days, even if you’re a first-time manager or have struggled to lead effectively in the past. Have you recently made the leap from team member to team leader and are grappling with the power shift? Or perhaps you’re already in a leadership role, but feel like you’re balancing targets and team harmony?

In a world of hustle culture and burnout, women don’t want to lean in, they want to lie down. Now more than ever, women are looking to leave the corporate grind to break out into their own entrepreneurial ventures in a way that feeds their life rather than consumes it. But they don’t know exactly where to start. Kathleen Griffith has been in these exact shoes. When she set out to launch her own business she found that the women’s business space was big on “go, girl” messages, but short on the gritty details of actually building a business.

How to Make Rich Friends is your essential roadmap to building meaningful, lasting relationships with successful and wealthy individuals. Whether you’re an entrepreneur, a professional, or someone looking to expand your social circles, this book provides you with practical strategies to connect with high-net-worth people in a way that is both authentic and impactful. Written by Richard Fink, this guide goes beyond the basics of networking to offer insights into the mindset of the wealthy, how they think, and what drives them.

Say farewell to awkward silences and unleash the charm that makes every conversation a walk in the park. Crafted from real-life experiences and backed by social expertise, this book is your gateway to transforming interaction apprehension into genuine connectivity.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

This powerful 3-in-1 audiobook bundle brings together three of Ian Tuhovsky’s bestselling guides on communication, people skills, and emotional connection. Whether you're trying to improve your relationships, lead with confidence, or simply be understood better, this bundle delivers practical, no-nonsense advice you can apply right away.

Here’s what we want you to know: If you can think critically and commit to being the best version of yourself, you will succeed as a grant writing unicorn.

Are you ready to take back control? Would you like to learn how to communicate without feeling your heart pounding a million miles a minute in your chest? Even if you struggle now, you do not have to live that way forever. You are not doomed to a life of communication failure. The vast amount of information included will be worth it.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Dealing with customers isn't easy, they aren't always right or even pleasant. Business author Renée Evenson ensures you’ll always have the right words to defuse tense interactions. Practical and insightful, this book ensures you’ll never again be at a loss for what to say to customers. In Powerful Phrases for Effective Customer Service, she covers 30 challenging customer behaviors and 20 common employee-caused negative encounters.

Join forces with others inside and outside your organization to solve your toughest problems.

In our increasingly interconnected world, effective communication is the formula for success in any industry. Whether you’re speaking in public, writing an email, or navigating an important negotiation, how you present yourself through language is all-important in today's global business world. In How to Communicate Effectively with Anyone, Anywhere, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation.

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

Constant complainers take up resources, time, and mental bandwidth in the workplace. When you change a culture of complainers to one of contributors, you boost morale, increase productivity, and promote effective communication. In short, you get more done with less drama. In Stop Complainers and Energy Drainers, workplace communication expert Linda Swindling shares her expertise in negotiating tough situations in the workplace. Discover how to influence others to accomplish your purpose.