Titres dans Communication d'entreprise

In The Most Powerful Sentence of All Time, persuasion expert Neil Gordon invites you into a world of high-stakes business communication and messaging strategy, where one simple sentence can transform sales presentations and attract customers. Meet Barbara, a struggling CEO who can’t seem to get her company’s marketing off the ground. She knows her new product offer is good and how it will help clients. She can communicate about it with her team with fluidity and ease.

Never Ask for the Sale goes beyond simple tips, and influences the listener's overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths, and marketing that cohesive story with a winning sales strategy: passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise.

As a manager, it's your responsibility to ensure your team is motivated and performing at a high level. But recent data reveals abysmal engagement levels among workers around the globe. How do you fix the problem—before your most talented people walk out the door? By understanding what drains your employees, you can increase their job satisfaction and push them toward achieving their goals. The HBR Guide to Motivating People provides practical tips and advice to help your team find meaning in their work, build on their strengths, and produce the best results for the organization.

In professional life, you are constantly faced with situations that present challenges or even develop into serious problems. Teams often end up having lengthy discussions that ultimately fail to produce a truly satisfactory solution. In order to be able to deal with difficulties efficiently, it is therefore very important to have the right communication skills. You can achieve a great deal here with the right questioning technique. In this book, you will learn when and how you can use which questions and what advantages the individual questions have. However, using them requires some practice.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Your workday is filled with them - people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This indispensable guide details specific techniques for handling all of them, with easy-to-follow scenarios for every situation. Updated and revised to reflect modern issues including technology, generation gaps, and language barriers, this guide describes 10 kinds of culprits and offers helpful strategies and phrases for diffusing workplace tensions and effectively resolving conflicts.

Some negotiations are easy. Others are more difficult. And then there are situations that seem completely hopeless. Malhotra identifies three broad approaches for breaking deadlocks and resolving conflicts, and draws out scores of actionable lessons using behind-the-scenes stories of fascinating real-life negotiations, including drafting of the US Constitution, ending bitter disputes in the NFL and NHL, and beating the odds in complex business situations.

Using Active Listening to Improve Your Communication Skills is for anyone seeking to improve their ability to communicate. If you are a spouse, corporate executive, entrepreneur, student, or stay-at-home parent, the methods described in this book can set the stage for a personal transformation.

Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. Influencing Up applies those ideas to problematic bosses and other powerful people, with sophisticated tactics for building partnerships with them.

A best seller since 1990 and fully updated in 2010, Professional Writing Skills: A Write It Well Guide provides a step-by-step process for planning business letters, memos, e-mail, and other business documents. Learn how to position your message from the reader's point of view, write persuasively, include the right information, and organize the information logically. Expanded sections on language, punctuation, and grammar offer busy professionals the tools they need to get their message across clearly, concisely, and professionally.

Que vous soyez étudiant ou professionnel, vous recherchez efficacité et pertinence dans votre travail ? Le "Communicator" vous accompagne ! Ce livre audio complet et pratique, véritable bible de la Communication depuis près de 20 ans, vous fournit les outils des meilleurs professionnels du secteur pour comprendre les techniques à mettre en œuvre, repérer les auteurs à connaître, découvrir les tendances à la pointe.

Storytelling acts as a fantastic teaching tool that imparts life lessons to people of all ages. Storytelling has proved its durability and importance beyond any shadow of a doubt, beginning with the dawn of civilization and continuing in this era of almost immediate access to all knowledge. It has influenced our world in a number of ways, some of which are boringly simple to see and understand, and some of which remain more mysterious and enigmatic in meaning.

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary.

Are you struggling to be an effective leader? Are you tired of seeing others promoted while your voice remains unheard and your contributions go unrecognized? As a new manager or entrepreneur, embracing the role of "leader" can be a daunting task, filled with both external obstacles and internal battles. There must be some way to harmonize these tensions—to lead with the grit of a general, but the grace of a guru.

In "How to Become a Conversationalist," James Royer unlocks the secrets to becoming an unforgettable communicator in any setting. This insightful guide is packed with practical strategies, tips, and wisdom, all designed to transform you into the person everyone wants to talk to. Whether you’re looking to enhance your social interactions, strengthen your professional relationships, or simply become more comfortable in conversational settings, this book is your roadmap to success.

In the ever-evolving landscape of the modern workplace, navigating office politics has become an indispensable skill. Whether you're aiming for career advancement, seeking to build strong relationships with colleagues, or simply striving for a harmonious work environment, mastering The 20 Laws of Office Diplomacy is essential.

Winning once is often achievable. Winning again and again, is where true greatness lies. Join The 0.1% Academy to learn how to maintain an elite mindset to consistently deliver a high performance and avoid burnout. Performance facilitator and elite mindset coach Gareth Timmins was one of only 0.1% of Royal Marines Commando applicants to reach the end of the intensive and gruelling training, and to earn the coveted Green Beret, a world-renowned symbol of excellence.

Have you ever felt you're not getting through to the person you're talking to, or not coming across the way you intend? You're not alone. Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us--and also shape our perceptions of them.

At times in our careers, we face conversations that bring out tense emotions. Our instinct may be to avoid them entirely, but engaging in challenging conversations can create opportunities to build stronger work relationships, teams, and organizations. This book will help you learn how to communicate productively under stress, offer and accept critical feedback, and ensure teams walk away from challenging conversations feeling united.

Most people want to improve their presentations but don't know where to start—and that can be costly. That is where this book can help. Terri Sjodin has done the heavy lifting and eliminated the guesswork by providing specific solutions to guide you through the process of crafting an improved presentation to use at your very next meeting. She shares the results of her multi-year research project—which identified twelve common sales presentation mistakes that may cost an individual the win, the deal, or the opportunity—and shows how to avoid them.