Résultats Éditeur "Simon & Schuster Audio" dans Marketing

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest...

Strategy, tactics, and mental preparedness separate superior salespeople from the average, and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

What do you call a bull market that lasts at least 10 years and includes steep corrections and cycles of vicious rotation, but results in a quadrupling of the Dow, a stratospheric rise in new technology, and the creation of staggering amounts of wealth? Ralph Acampora, one of Wall Street's most influential analysts, calls it a mega-market.

Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of 21st-century business can afford to ignore. From Christopher Locke, the mind behind The Cluetrain Manifesto.

In today's fast-paced economy, no manager or investor can afford to ignore the practical strategies and highly applicable insights offered in this path breaking audiobook.

EVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?) We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic...