Titres dans Éthique professionnelle

Este libro es un llamado a la reflexión para todos aquellos que trabajan en el mundo del marketing y las comunicaciones. En un contexto donde los consumidores son cada vez más conscientes de su poder y de la necesidad de actuar de manera responsable y sostenible, el autor argumenta que la ética es fundamental para construir una marca auténtica y duradera.

Your brand’s story can’t be concocted by a marketing team or agency, bubbling into some witches’ brew. It must be uncovered by revealing your brand’s most inspiring aspects. The simple truth: if you build on a foundation of authenticity, you can find the people that think like you, value what you value, and are ready to join in the celebration of your story. In Everyone is an Influencer, Kelly Keenan, founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers to soar your organization to new heights.

More than 50 years after the civil rights movement, there are still glaring racial inequities all across the United States. In Rich Thanks to Racism, Jim Freeman, one of the country's leading civil rights lawyers, explains why as he reveals the hidden strategy behind systemic racism. He details how the driving force behind the public policies that continue to devastate communities of color across the United States is a small group of ultra-wealthy individuals who profit mightily from racial inequality.

For the better part of a century, the left has been waging a slow, methodical battle for control of the institutions of Western civilization. This book provides a comprehensive overview of the problem and the players involved, both on the aggressive, hard-charging left and in the nascent conservative resistance. Soukup explains what the left is doing and how and why the right must be prepared and willing to fight back to save this critical aspect of American culture from becoming another, more economically powerful version of the “woke” college campus.

White men are finally realizing that simply not being racist isn’t enough to end racism. These men want deeper insight not only into how racism has harmed Black people, but, for the first time, into how it has harmed them. They are beginning to see that racism warps us all. Letters to My White Male Friends promises to help men who have said they are committed to change and to develop the capacity to see, feel and sustain that commitment so they can help secure racial justice for us all.

Using dozens of vivid examples to show how society overprescribed competition as a solution and when unbridled rivalry hurts consumers, kills entrepreneurship, and increases economic inequality, two free-market thinkers diagnose the sickness caused by competition overdose and provide remedies...

When Jonathan Keyser entered the cutthroat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success and that he needed to stop. But this book isn’t really about him - it’s about you. In this audiobook, you’ll learn how you can activate selflessness in your life and find out how and why this seemingly counterintuitive strategy can create extraordinary, long-term success in your own business.

Unlock the secret mindset strategies used by the worlds most successful, multi-million dollar business owners around the world. The most important quality every business owner and entrepreneur must possess is the ability to spot opportunities and viable ideas. These ideas may sprout from one's own mind or from someone else’s, but it is critical that an entrepreneur be able to spot useful ideas, distinguish them from insignificant ones, and figure out a feasible path to turn that idea from a dream into a commercial success.

A first-hand account of the oversight of the big banks in the wake of the financial crisis, from the Federal Reserve examiner who refused to be silenced In 2011, Carmen Segarra took a job as at the Federal Reserve Bank of New York supervising for Goldman Sachs. It was an opportunity, she...

Many Americans view Wall Street as a bastion of greed and corruption - a place that attracts people who don't deserve the money they make but are willing to break the law to get more of it. Yet for all their mistrust, many of these same Americans believe that Wall Street is essential for our economy to function. How do we fix it? Send in the marines.

A stunning and revealing examination of oil's indelible impact on the countries that produce it and the people who possess it. Every unhappy oil-producing nation is unhappy in its own way, but all are touched by the "resource curse"—the power of oil to exacerbate existing problems and create...

There is an invisible army of people deep inside the world’s biggest and best-known companies, pushing for safer and more responsible practices. They are trying to prevent the next Rana Plaza factory collapse, the next Deepwater Horizon explosion, the next Foxconn labor abuses. Obviously, they don’t always succeed. Christine Bader was one of those people. Using her story as its skeleton, Bader weaves in the stories of other “Corporate Idealists” working inside some of the world's biggest and best-known companies.

A noted economist and human capital expert, together with a multidisciplinary team, show that we've entered a new era in which good corporate behavior is no longer optional, it's the new imperative for success-and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts.

The author of the widely praised Age of Greed now gives us a bold indictment of some of our most accepted economic theories - why they’re wrong, the harm they’ve done, and the theories that would vastly improve them.

In this audio book you will learn why it is important to develop a strong ethical culture in our personal lives and well as in places of organizational management. In addition, I reveal how issues of self-esteem and self-efficacy can play a role in shaping an individual's perceptions of right and wrong behavior. I also examine how narcissistic personality and character disorders can influence ethical behavior.

Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down - to shift our values from an exclusive focus on profit to also caring for people, communities and the planet. As he writes: "It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it."

Business quiz: If your company has to decide between doing what's right and making a profit, which should it be? Answer: both. If that seems like a fantasy, then you should hear what Whole Foods Market CEO John Mackey has to say. Mackey owes his astounding success to "conscious business" - a revolutionary model that embraces both profitability and the higher good.

Integrity is essential to Judeo-Christian business ethics. But today’s business environment is complex. Those in business, and those preparing to enter the business world, need to grapple with the question of how integrity and biblical ethics can be applied in the workplace. They need to go...

Orison Swett Marden is considered to be the founder of the modern success movement in America. It is hard to deny this because Marden's first book, Pushing to the Front, was published in 1894 and had a phenomenal circulation. Then in 1897 he founded Success Magazine, which reached the enormous circulation of nearly a half-million. In an effort to bring his thoughts back to life in today's world we decided to edit and rewrite one of his most famous works Be Good to Yourself.

Brought to you by Penguin. We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account. We need big companies to share their power and we, the people of...