Résultats lu par "Lloyd James" dans Toutes les catégories

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

Sebastian Prendergast lives in a geodesic dome with his eccentric grandmother, who homeschooled him in the teachings of futurist philosopher R. Buckminster Fuller. But when his grandmother has a stroke, Sebastian is forced to leave the dome and make his own way in town. Jared Whitcomb is a chain-smoking 16-year-old heart-transplant recipient who befriends Sebastian and begins to teach him about all the things he has been missing, including grape soda, girls, and Sid Vicious.

Now available in a new edition entitled GLASS HOUSES: Privacy, Secrecy, and Cyber Insecurity in a Transparent World. A former top-level National Security Agency insider goes behind the headlines to explore America's next great battleground: digital security. An urgent wake-up call that...

In May 1861, Virginian Thomas Henry Carter raised an artillery battery and joined the Confederate Army. Over the next four years, he rose steadily in rank from captain to colonel, placing him among the senior artillerists in Robert E. Lee's Army of Northern Virginia. During the war, Carter wrote more than 100 revealing letters to his wife, Susan, about his service. His interactions with prominent officers - including Lee, Jubal A.Early, John B. Gordon, Robert E. Rodes, and others - come to life in Carter's astute comments about their conduct and personalities.

On a bleak Christmas morning, Sewa Tribal Police Officer Heather English patrols a desolate canyon on the Arizona reservation. Back in Kansas, her father, the sheriff of Benteen County, is lonely enough with no family around to go in to work at his office. On the way, Sheriff English calms a wild incident in a church parking lot. Then he hears of a death threat. The crèche, at the center of the town’s largest holiday yard display, has been desecrated, and its owner plans to kill the neighbors he suspects are responsible.

The Wikipedia Revolution, Andrew Lih details the site's inception in 2001, its evolution, and its remarkable growth, while also explaining its larger cultural repercussions. Wikipedia is not just a Web site; it's a global community of contributors who have banded together out of a shared passion for making knowledge free.

In this book, subtitled What We Can Do for America's Beleaguered Moms and Dads, two different parents with different backgrounds of their own, one black, one female, come together to assay what they describe in the prologue as the world's antagonism toward parents and parenting.

In this sequel to his acclaimed novel Portofino, Frank Schaeffer's memorable young narrator, Calvin Becker, returns in a story that is a coming-of-age gem.

One day, eleven-year-old Claire Hofer sets out to take lunch to her father, who is raking hay. Nearing the field, she sees only Constable John McIntire. Her father, Reuben, is dead, and McIntire finds the crime baffling. But Reuben Hofer's past holds several secrets, and young Claire may hold the key to the crime.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

Experts mix science, psychology, personal insight, and passionate stories to unravel the mysteries and secrets of passionate, long-lasting love.

Ike Schwartz is the sheriff of Picketsville, a small town not far from Washington, D.C. A former CIA agent, Ike remains connected to the Agency through a friend who sometimes still involves him in cases on the side. Ike is also courting Ruth, the fiercely independent president of the town’s new university. All this is usually enough to bring some interesting conflicts Ike’s way.

As spring comes to quiet Benteen County, Kansas, so do murder and bombs. When a man dies with an arrow in his back, the prime suspect is Sheriff English's brother, Mad Dog, who must find a link between the unlikely mix of arrows and bombs.

Moving beyond Fareed Zakaria's best-selling The Post-American World, veteran international correspondent Paul Starobin masterfully mixes fresh reportage with rigorous historical analysis to envision a world in which the United States is no longer the dominant superpower.

In Mississippi Noir, literary crime fiction master Tom Franklin has assembled a phenomenal short-story collection that highlights a mesmerizing and diverse set of styles and subject matter. Urban, suburban, and rural settings alike unveil new shades of darkness that fall upon Mississippi's past and present.

Cheryl Beth Wilson, a nurse at Cincinnati Memorial Hospital, finds a doctor brutally murdered in a secluded office. Wilson had been having an affair with the doctor's husband, a surgeon, and now she is a "person of interest" if not an outright suspect. But someone other than the police is also watching Cheryl Beth.

When 14-year-old Micah Darling travels to Los Angeles to reunite with the mother who deserted him seven years ago, he finds himself out of his league in a land of magical freedom. He does new drugs with new people, falls in love with an enchanting but troubled equestrienne named Charlotte, and gets thrown out of school over the activities of a club called the New Luddites. Back in the Midwest, an ethereal young woman comes to Stone City on a mission that will unsettle the lives of everyone she meets - including Micah’s half-sister, Lyris, who still fights fears of abandonment after a childhood in foster care, and Micah’s father, Tiny, a petty thief.

In his follow up to The End of Vandalism, Drury depicts a quiet, Midwestern October weekend in the lives of the Darling family, whose members all want something without knowing how to get it: for Charles, an heirloom shotgun; for his wife, Joan, the imaginative life she once knew; for their young son, Micah, a knowledge of the scope of his world, aided by prowling the empty town at night; and for Joan's daughter, Lyris, a stable home where she can begin to grow up.

In a sweeping narrative about the people and the politics behind the budget, Pulitzer Prize–winning reporter David Wessel looks at the 2011 fiscal year (which ended September 30) to see where all the money was actually spent, and why the budget process has grown wildly out of control.

In the years after World War II, Georgetown's leafy streets were home to an unlikely group of cold warriors: a coterie of affluent, well-educated, and well-connected civilians who helped steer American strategy from the Marshall Plan through McCarthyism, Vietnam, and the endgame of Watergate.