Résultats lu par "Jeff Cummings" dans Toutes les catégories

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Adjustment Team is the second installment of a uniform, five-volume edition of The Collected Stories of Philip K. Dick. This wide-ranging collection contains 26 stories and novellas from the extraordinarily productive years of 1952 and 1953, along with extensive story notes.

Award-winning historian David Pietrusza unpacks the most ingloriously iconic headline in the history of presidential elections - DEWEY DEFEATS TRUMAN - to reveal the 1948 campaign's backstage events and recount the down-to-the-wire brawl fought against the background of an erupting Cold War, the Berlin Airlift, the birth of Israel, and a post-war America facing exploding storms over civil rights and domestic communism.

Un-Agoraphobic offers a comprehensive, step-by-step self-help program for overcoming agoraphobia and panic attacks. Since overcoming his own disorder twenty years ago, Mathew has been leading support groups and recovery programs for people with agoraphobia. He understands what agoraphobes need and how to deliver it.

We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?

Virtually Human explores what the not-too-distant future will look like when cyberconsciousness - simulation of the human brain via software and computer technology - becomes part of our daily lives. Meet Bina48, the world's most sentient robot, commissioned by Martine Rothblatt and created by Hanson Robotics.

It’s the summer of 1962, and Scott and his friends spend their days playing baseball and thinking about girls. But the threat of nuclear war looms over everything they do, and they are haunted by the idea that they could all be dead tomorrow. Even though the possibility of war is all anyone talks about, Scott’s dad is the only one in the neighborhood who actually prepares for the worst, building a bomb shelter to protect his family and stocking it with enough supplies to keep them alive for two critical weeks. The neighbors scoff, but then, in the middle of the night in late October, the unthinkable happens.

This explosively entertaining memoir abounds in gossip, satire, historical apercus, and trenchant observations. Vidal’s compelling narrative weaves back and forth in time, providing a whole view of the author’s celebrated life, from his birth in 1925 to today, and features a cast of memorable characters - including the Kennedy family, Marlon Brando, Anais Nin, and Eleanor Roosevelt.

Immerse yourself in this insightful and entertaining collection of interviews given by Gore Vidal over the span of 20 years. Listen to the author’s witty, candid, and unconventional observations of his own life and work, plus his take on sexuality, society, American politics, and more. This unique audiobook provides an enlightening look at the world through Gore Vidal’s own words.

There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.

The rich are very different from you and me. Blessed by great wealth, they can get what they want, even what they shouldn’t have. Cursed by great wealth, they become the targets of others who will risk everything to become affluent. Nelson DeMille introduces twenty original tales by today’s most elite mystery writers who explore the life (and death) styles of the rich and infamous.

It was the election that would ultimately give America "Camelot" and its tragic aftermath. 1960 is a stunning recreation of the bare-knuckle politics of the primaries, the party conventions' backroom dealings, the unprecedented television debates, along with hot-button issues of race, religion, and foreign policy. And, at the center of it all, three future presidents - Lyndon Johnson, John F. Kennedy, and Richard Nixon. In this essential work of history, David Pietrusza chronicles 1960's struggle for power by bringing to life its towering events and personalities, unlocking its secrets, and turning expert scholarship into rich, human storytelling.

Conventional wisdom holds that America has been a Christian nation since the Founding Fathers. But in One Nation Under God, historian Kevin M. Kruse argues that the idea of "Christian America" is nothing more than a myth - and a relatively recent one at that.

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

Manhattan Medium Thomas John has been hailed as "the Hollywood psychic with the highest batting average" by The Hollywood Reporter and a psychic medium with "an impressive connection that impresses even the most skeptical minds" by The Examiner. Now he shares what he's seen and heard on the Other Side.

Addiction is a preventable, treatable disease, not a moral failing. As with other illnesses, the approaches most likely to work are based on science - not on faith, tradition, contrition, or wishful thinking. These facts are the foundation of Clean, a myth-shattering look at drug abuse by the author of Beautiful Boy. Based on the latest research in psychology, neuroscience, and medicine, Clean is a leap beyond the traditional approaches to prevention and treatment of addiction.

Advice about food can be confusing. There's usually only one thing experts can agree on: some ingredients - often the most enjoyable ones - are bad for you, full stop. But as Aaron Carroll explains, these oversimplifications are both wrong and dangerous: if we stop consuming some of our most demonized ingredients altogether, it may actually hurt us.

Trouble sleeping, panic attacks, knots in your stomach, excessive worry, doubts, phobias - anxiety comes in many shapes and sizes, and affects millions of people. But you don’t have to suffer anymore. In Retrain Your Anxious Brain, renowned therapist and anxiety expert John Tsilimparis, MFT, shares the groundbreaking program he’s created to help hundreds of people (himself included) free themselves from crippling anxiety and live healthier, happier lives.

The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.

In The Glass Cage, bestselling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure. Even as they bring ease to our lives, these programs are stealing something essential from us.