Résultats lu par "Scott Peterson" dans Toutes les catégories

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

Here is a journey of exploration through history’s great decisions and those who had the courage to make them. In brief, compelling, and inspiring vignettes, best-selling historian Alan Axelrod pinpoints and investigates the make-or-break event in the lives and careers of some of history’s most significant figures. Axelrod reexamines history by revealing the answer to the fascinating question of why the people who made history made their choices - and conveys the resonance of those choices today.

The authors draw on over 50 years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions.

Dominique Moïsi, a leading authority on international affairs, demonstrates that our post-9/11 world has become divided by more than cultural fault lines between nations and civilizations. Moïsi brilliantly chronicles how the geopolitics of today is characterized by a "clash of emotions," and how cultures of fear, humiliation, and hope are reshaping the world.

An old gangster becomes a gangbuster. A pitcher inspires his two daughters to become professional athletes. Two best friends split apart, only to separately land behind bars. In Giants: Where Have You Gone? authors Wylie Wong and Matt Johanson reconnect listeners to San Francisco players of the past, especially those whose lives took dramatic turns.

On the West Coast of the United States in the mid-twenty-first century, several decades after an ill-fated Secession, a young solder is chosen to lead the Security team for a mile-wide dance club. Lt. Sean Mallory's "Blackshirts" as they're dubbed by the customers, find themselves embroiled in a bitter turf war with several gangs on their own grounds. Though Sean's worst enemy is pulling most of the strings, someone from much further out of town is actually responsible-light-years further out, in fact.

The sixth "mass extinction event" in the history of planet Earth is currently under way, with over two hundred species dying off every day. The cause of this seismic event is also the source of the single biggest threat to human life: our own inventions. But for all our talk about sea levels and biotechnology, do we really know what our future will actually look like? Will our immune systems be attacked by so-called super bugs, always evolving, and more easily spread than ever? Will the disappearance of numerous species cripple the biosphere?

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.