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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Recounting the three weeks of blood, sweat, and tearsthat make up a 7,000 mile journey from the glitzy streets of Paris to the hinterland of northwestern Africa, this incredible tale highlights the most arduous and notorious off-road motorsports event on the planet, the Paris-Dakar Rally. Since its inception in 1979, the rally has attracted more than 3,000 participants from all walks of life.

Many horse trainers, even those who espouse the so-called natural horsemanship approach, take the position that horses who fail to obey a human's request are doing so as much out of perversity as ignorance. That's not Mark Rashid's view. In his words, "If we understand that horses can't separate the way they feel from the way they act, then we can start to see that unwanted behavior isn't bad behavior at all. More times than not, it's just the horse expressing the way he feels at that particular moment in time....

Here is a compelling meditation from renowned horseman Mark Rashid on all the ways that the principles we apply in our dealings with fellow humans can apply to our relationships with our horses, and vice versa. Horsemanship Through Life is about awareness, learning, teaching, honesty, integrity, and much more. It is about more than tips or technique; it is about principles to live by. It is about taking ownership of and responsibility for our lives and relationships with horses and humans. It doesn t take long to listen to, but will be with you for life.

It's time to take your joy back! Maybe you're wondering why life has to be so confusing. Maybe you're tired of feeling anxious. Maybe you're just blah lately. Bible teacher, songwriter, and one of Christian music's most contagiously joyful voices Pastor Tauren Wells has a powerful reminder for you: Jesus' first message was about how to be truly happy. In Joy Bomb, Pastor Tauren helps us embrace the truth that God's greatest longing is not only for our holiness, but for our happiness.

Building upon this critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Taubes now revisits the urgent question of what's making us fat - and how we can change - in this exciting new book. Persuasive, straightforward, and practical, Why We Get Fat makes Taubes' crucial argument newly accessible to a wider audience.

This book contains the following works: The Fall of the House of Usher by Edgar Allan Poe, The War of the Worlds by Herbert George Wells,The Adventures Of Huckleberry Finn by Mark Twain, Notes from the Underground by Fyodor Dostoevsky, A Christmas Carol by Charles Dickens, The Hound of the Baskervilles by Arthur Conan Doyle, Animal Farm by George Orwell, The Call of Cthulhu by Howard Phillips Lovecraft, The Legend of Sleepy Hollow by Washington Irving, The Great Gatsby by Francis Scott Fitzgerald.

A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.

What’s the most pressure you’ve ever been under? How did you react? What helped? What didn’t? Over the past five years, Dane Jensen has asked these questions of thousands of high performers - from Olympic gold medalists to Navy SEALs, politicians, executives, and busy parents. What has emerged from these conversations is that while everyone’s experiences under pressure are unique, pressure follows patterns and develops in predictable ways. If we can recognize the patterns, we can improve our ability to sidestep the biological traps that can sabotage us....

Dr. Brian Scott and a team of world-class scholars are given a confidential mission: to prepare humanity for a new reality. They are here. But as the government's involvement with extraterrestrials is revealed, strange things begin to happen. Something isn't right. Unraveling layer after layer of deception and counter-deception, Brian moves toward a shocking revelation that will forever alter how humanity sees itself.

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Bestselling author Steve Farrar has good news for the average man: it doesn't matter if you've had a great start in the Christian life, or a rough one. It doesn't matter if you've stumbled time and again, or even fallen flat on your face. What matters most in this all-important race of life is how you finish. According to Farrar, the man who hangs in there for the long haul with his wife, his kids, and his Lord is an exception these days

The Red Book, published to wide acclaim in 2009, contains the nucleus of C. G. Jung's later works. It was here that he developed his principal theories of the archetypes, the collective unconscious, and the process of individuation that would transform psychotherapy from treatment of the sick into a means for the higher development of the personality.

In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.

Organized as a travel guide for the time-hopping tourist, The Time-Traveler's Guide to Elizabethan England is an entertaining popular history with a twist. Historian Ian Mortimer reveals in delightful (and occasionally disturbing) detail how the streets and homes of 16th century looked, sounded, and smelled for both peasants and for royals; what people wore and ate; how they were punished for crimes and treated for diseases; and the complex and contradictory Elizabethan attitudes toward violence, class, sex, and religion.

An instant best seller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes". He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

Best-selling author and creative development trainer William Whitecloud dispenses with the usual approaches of fixing, self-manipulation or relying on mystical forces to get ahead in life. Instead, he offers a highly original insight into how your level of creativity determines your level of natural success in life, and a step-by-step guide to unlocking and applying the dormant genius within each of us.

In this fully revised and updated second edition of When Perfect Isn't Good Enough, you'll discover the root cause of your perfectionism, explore the impact of perfectionism on your life, and find new, proven-effective coping skills to help you overcome your anxiety about making mistakes. This guide also includes tips for dealing with other perfectionists and discussions about how perfectionism is linked to worry, depression, anger, social anxiety, and body image.

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.